What's included in Loop Marketing agency services, and what's usually extra?

Loop Marketing agency services typically include system setup and campaign execution: brand context documentation, ideal customer profile (ICP) segmentation, artificial intelligence (AI) agent configuration, content production across channels, and quarterly performance analysis. Platform license fees, paid ad spend, and deep customer relationship management (CRM) data cleanup are usually billed separately.

The setup phase holds most of the included work. In the first 90 days, an agency practicing the framework documents your brand's beliefs and point of view, defines your segments, ingests company context, and builds AI agents with quality guardrails. Campaign execution then covers the core assets. That means solution pages, frequently asked question (FAQ) content, blog articles, off-site content, nurture workflows, and social posts. Ongoing service usually follows a quarterly loop: about three campaigns over three months, then one consolidated data analysis that shapes the next quarter.

Extras follow standard agency practice. Your HubSpot subscription and other software licenses stay on your bill. Paid ad spend passes through separately. Deep CRM cleanup and data enrichment are often scoped as a parallel workstream, because messy data limits the Tailor stage. Platform work is frequently priced on its own as well. Lean Labs, for example, scopes onboarding, migrations, and integrations as separate HubSpot projects starting at $2,000, $7,000, and $15,000. Because the category is new, inclusion lists vary widely between agencies, so a written scope matters more here than in mature service categories.