Lean Labs: Growth For Fintech & Payments Providers
Your growth team for fintech and payments companies on HubSpot.
Buyers judge fintech based on trust before they ever book a demo, and they ask AI first. We help you get recommended, prove you are the safest choice, and turn your marketing into a system that drives scaleable growth.
HubSpot Diamond Solutions Partner since 2013
Buyers ask AI for the best solution
AI Trust Evaluation
Live
Compliance content
0
Expert citations
0
AI source mentions
0
Buyer trust signals
0
Recommended by AI
ConnectPay — trusted for startup payroll
High trust
Strong citations
Compliant
Popular choice
-34%
Average drop in organic click-through rate when Google AI Overviews appear above results.
~60%
Of all Google searches in 2024 ended without a single click to any website.
25%
Projected drop in traditional search engine volume by 2026 as AI chatbots take over discovery.
AEO
Get recommended by AI
We structure your product and compliance facts so ChatGPT, Perplexity, and Google's AI answers name you when buyers ask who to trust.
Lead Gen Websites
Turn your site into a pipeline
Lead gen websites engineered for fintech, built to convert demo intent and signal trust, not just look good.
Loop Marketing
Run marketing as a loop
Loop Marketing pairs senior strategists with skilled agents to ship content your buyers and their risk teams actually trust.
Agentic Growth Systems
Your own AI growth engine
Factor8 learns your business, holds your facts in one place, and executes across every channel.
Embedded trust, higher visibility, scalable growth
for fintech companies
Built by Lean Labs
AEO Answer Hub
Lead Gen Websites
Loop Marketing Content
HubSpot build & RevOps
Demand generation
MORE WAYS WE HELP
Go to market plan
We outline & plan your marketing funnel and site to get recommended & cited by AI.
System build
We fix the site, structure your facts, and stand up the system that runs it.
Drive demand
We'll help you with content, code & campaigns for AEO success
Drive growth & ROI
We iterate on your key assets to achieve peak performance.
"Our results with Lean Labs have been great. Our organic search coming into the website has tripled. We have 10X page views on our blog posts, and new leads have tripled...”
Anne-Marie Byrd
ConnectPay
“The quality of our new leads has been great because people have come in understanding how we work. [The new messaging] has resonated really well with everyone.”
Phil Denham
The HBP Group
“We have gotten great reactions from people that saw the site for the first time. It was a really fun, great time working with Lean Labs. We could not have been any happier with the end result.”
Angela DeFranco
HubSpot
"Anyone can build something that looks good. What Lean Labs offers is everything around that, the strategy and execution that actually makes it work. That's the difference we hadn't found with other agencies."
Lee Drew
Visisoft
SaaS & Tech
Startups and scaleups built on software
Fintech & Payments
Payroll, payments and investigating platforms
You are here
Healthcare
Life sciences and patient-facing care
Retail & POS
Point of sale and multi-location retail
Security & Compliance
Risk, ethnics and IT monitoring
AI
AI native and AI forward companies
Ready to grow your fintech the lean way?
Get a growth plan built for how financial products get chosen today.
GTM experts- Proven on HubSpot
- Remarkable results
