Case Studies

POS Nation

POS Nation offers a complete point of sale solution to small and medium-sized businesses.

What we did:

Growth Strategy / Design / Development / Lead Generation

View this website

www.posnation.com_garden-nursery-pos-system

www.posnation.com_blog_point-of-sale-reports

POS Nation hired Lean Labs to create profitable growth and dominate new retail niches.

Their strategy involved acquiring and launching sub-brands. The challenge? These new brands had close to zero domain authority, minimal traffic, and no organic lead flow.

Our mission: Build authority, drive traffic, and generate leads—fast. Here’s how we made it happen.

Project Overview

POSN1

Introduction

In 2022, our longstanding client, POS Nation, a top-notch point-of-sale system and software provider, approached us with a unique challenge.

They wanted to expand into multiple retail niches, and their plan was to acquire and launch sub-brands across several key specific retail sectors.

Our mission was clear—build domain authority, increase traffic, and drive organic leads for each of POS Nation’s newly acquired brands.

The origin story

When we started working with POS Nation, they were struggling with declines in organic traffic and lead generation in the face of the 2020 pandemic.

After working with us on CTAs, lead magnets, and site copy, they saw a 50% increase in organic leads, a 129% jump in organic web traffic, and a 27% boost in digitally-attributed customers.

POS Nation’s marketing was now profitable and ready to scale, with organic channels leading the way.

The problem

If POS Nation wanted to grow its new sub-brands from scratch, we needed to focus on one key thing: domain authority.

After analyzing the market and POS Nation’s data, we implemented a four-part strategy:

The solution

1. Creating High-Impact Content for Each Niche

Instead of taking a one-size-fits-all approach, we developed content strategies tailored to each sub-brand.

Additionally, we focused on internal linking strategies to pass authority from POS Nation’s main site to its sub-brands

2. Optimizing Conversion Paths with Strategic CTAs

Building traffic was only half the battle. All the traffic in the world doesn’t do much good if you can’t get leads from it. And so, we needed to dial in POS Nation’s calls-to-action (CTAs).

3. Leveraging Data to Refresh Underperforming Content

Since some sub-brand sites (and POS Nation itself!) had existing, underperforming content, we decided to refresh some old content to help it bring in better traffic and convert high-quality leads.

4. Developing Targeted Lead Magnets

To capture early-stage leads, we introduced resources and offers for each sub-brand.

The goal of each lead magnet was to provide an incremental step forward for the famously cold traffic that tends to find B2B blog posts.

We saw significant increases in:
- Overall blog traffic across all brands doubled from 20K to 40K monthly sessions in just two years.
- New contacts generated across all brands grew from around 50 per month to over 200 per month within the same period for a 300% increase.
We also saw significant wins across the individual sub-brands.
- Markt POS grew from near 0 to almost 4K monthly page views in 18 months.
- Cigars POS grew from near 0 to almost 5K monthly page views in those same 18 months.
- IT Retail had some starting domain authority and grew from just over 1K monthly page views to nearly 6K in the same time frame.
All in all, we were able to boost traffic across all brands by more than 100% and drive 300% more conversions over a two-year period.