Answer Engine Optimization
Get recommended by AI with the AEO Authority System
The exact system we use to drive 7-figure sales pipelines from LLMs like ChatGPT, Gemini & Claude.
Sustained visibility, citation and recommendation by LLMs for your brand
Watch First
How does the AEO Authority System work?
Learn more with a short walkthrough of how we get brands recommended by ChatGPT, Gemini, Claude and other LLMs.
How has AEO shifted search behavior?
People stopped clicking Google links.
B2B buyers now use ChatGPT, Perplexity, and AI Overviews instead of skimming Google results. Here's some stats:
94% of B2B buying groups now use GenAI to define requirements and research vendors.
How will AEO affect B2B and startups?
Answer Engine Optimization is the biggest opportunity for scalable lead flow in a decade.
It also drives immediate ROI for ads & ABM as 94% of buyers now evaluate you with AI.
How does AI read websites?
AI reads sites completely different from people.
Your current website was built for humans clicking through pages. But LLMs need structure and data to verify and recommend your business.
AI doesn't browse your site
It pulls from structured data and knowledge graphs — not your page links
LLMs don't crawl — they query
AI models don't spider pages like search engines. They pull from structured data, knowledge graphs, and curated sources. Structure makes your content easier to parse and cite.
AI cross-references everything
The more places you show up consistently, the more likely AI is to cite you
More sources = more trust
LLMs weight information higher when it appears across multiple sources. Consistent mentions on third-party sites increase your chance of being cited.
AI judges how you're talked about
Positive reviews and expert endorsements directly influence whether AI recommends you
Sentiment shapes recommendations
LLMs factor in how you're talked about — not just where. Positive reviews and expert endorsements influence whether AI recommends you.
AI recommends what it trusts.If it can't trust you, you stay invisible.
How can I make AI recommend my business?
On-Site AEO
Make your site AI-readable and buyer-ready.
AEO begins with structuring your site so LLMs can find, verify, and cite you. It also includes an AI voice/chat agent so humans get answers too.
AEO Answer Hub
We combine on-site structure with off-site authority signals so AI engines can verify and recommend...
Answer Agents
What makes your AEO approach different from regular SEO?
SEO optimizes for crawlers. AEO optimizes for understanding. We structure your knowledge so LLMs can verify and recommend you.
AEO Schema
Reviews at scale
On-site AEO gets you structured. Off-site AEO gets you recommended.
Off-Site AEO
On-site AEO is your foundation. Consensus is what makes LLMs recommend you.
AI references multiple sources at once, verifies them for accuracy, then tells buyers who it recommends.
What are the steps to get shown in AI results?
The AI Visibility Framework
Engineered for how AI decides
Three steps. One system with every signal AI needs to recommend you.
On-Site AEO
Structure + Deploy
Answer hubs, schema markup, AI agents, and review signals — all structured for LLM ingestion.
Off-Site AEO
Demonstrate Consensus
Expert articles and authority listings placed across sites AI already trusts.
Monitor
Address Gaps & Opps
Track AI recommendations, spot gaps, and adapt as the landscape shifts.
Accelerate AEO with our #1 free tool
Get your AEO baseline score
See how your brand performs in LLMs like ChatGPT, Claude & Gemini for your most important solutions.
Scored across
Enter a solutions URL (not your homepage please)
Your baseline report is generating now
Your report will be ready in about 1 minute. Add your email to unlock your complete report with amazing detail the moment it's ready.
AEO Authority Program pricing
Start free, scale when you're ready.
START FREE
AEO Baseline Score
See exactly where your brand stands across ChatGPT, Claude, and Gemini right now. Takes 90 seconds.
$0
No credit card. No commitment.
AI visibility scan across 4 LLMs
Citation gap report
Competitor snapshot
Personalized AEO Blueprint™
On-site AEO
AEO Launchpad
We restructure your site so AI engines can read, trust, and cite you. The foundation every AEO program needs.
Starting at $12k
Answer Hub (FAQ built for LLM ingestion)
AEO Schema (entity markup)
Solution "grounding" page
Entites.org listing
Citation stack and AEO Blueprint
Off-site AEO
AEO Authority Build
Expert articles on high-authority publications build the third-party corroboration AI looks for.
Starting at $5k/mo
Off-site strategy developed for your brand
Targeted outreach for off-site corroboration building
Off-site prominence as mentions in featured publications
Off-site prominence as featured solution in top publications
Full System
AEO Authority System™
Full AEO Authority System. On-site foundations, off-site corroboration, strategy, and reporting.
Custom
Everything in AEO Launchpad
Everything in AEO Authority Build
Dedicated AEO strategist
Monthly strategy sessions
AI citation dashboard
Competitive positioning updates
Ready to get recommended by AI?
See exactly where you stand in ChatGPT, Claude, and Gemini before you change a thing. Get your AEO Baseline Score in about 90 seconds. Then we'll provide an AEO Blueprint™.
Enter a solutions URL (not your homepage please) or book an
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Free baseline
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Results in ~90 seconds
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Scored across ChatGPT, Claude & Gemini
Your baseline report is generating now
Your report will be ready in about 1 minute. Add your email to unlock your complete report with amazing detail the moment it's ready.
FAQ
Common AEO questions, answered
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring your brand's knowledge so that AI engines — ChatGPT, Claude, Gemini, Perplexity — can understand, trust, and cite you when buyers ask relevant questions. Where SEO optimizes for search rankings, AEO optimizes for AI recommendations.
How is AEO different from traditional SEO?
SEO targets keyword rankings on Google. AEO targets the moment an AI answers a buyer's question and decides whether to recommend your brand. LLMs don't rank links — they synthesize answers from sources they trust. AEO makes your brand one of those trusted sources.
How long does it take to get recommended by AI?
Most clients see measurable citation and recommendation activity within 60–90 days of completing the AEO Authority System setup. AI engines re-crawl and re-weight sources continuously, so improvements compound over time rather than arriving all at once.
Which AI engines does the AEO Authority System target?
We optimize for the four engines driving the most B2B buying decisions today: ChatGPT, Claude, Gemini, and Perplexity. Our baseline score tests your current visibility across all four so you know exactly where gaps exist before we build.
Do I need to replace my existing SEO strategy to do AEO?
No. AEO layers on top of what you already have. Strong domain authority, existing content, and technical SEO all give you a head start. We extend that foundation — adding entity structure, AI-readable answer hubs, and off-site corroboration — so the same assets that rank on Google also get cited by AI.
Schedule a meeting
Let’s build your growth plan.
What we'll cover:
Where you stand in AI search right now
Which AI models mention your competitors (and not you)
Quick wins to start getting cited
Whether AEO is the right fit for your business
Kevin Barber
Head of AI Growth @ Lean Labs
Helped 200+ B2B companies drive growth with websites, profitable marketing & AEO.