What does a HubSpot website migration look like step by step?

A HubSpot website migration follows a seven-stage sequence: scoping and agreement, asset collection, template development, page recreation, quality assurance, DNS cutover and launch, and post-launch monitoring. The full process typically takes two to eight weeks depending on site size and complexity.

The process starts when your HubSpot account representative connects you with the replatforming team (or your agency partner begins a discovery audit). The team evaluates your current site to confirm migration scope and provides a migration agreement outlining deliverables, timelines, and terms. After agreement and payment, the migration technician collects required assets: brand files, fonts, content inventory, and access credentials. Template development comes next, where your site's layout and styling get rebuilt in HubSpot's template system. Once templates are approved, the team recreates each page using your existing content. A quality assurance review checks every page for formatting accuracy, link integrity, form functionality, mobile responsiveness, and SEO element preservation. Launch day involves DNS cutover (pointing your domain to HubSpot's servers), SSL certificate verification, and content deployment. Post-launch, the team monitors for crawl errors, broken links, and traffic patterns to catch issues early.