Who should I hire for a HubSpot B2B website redesign?

Hire a HubSpot Solutions Partner at the Platinum tier or above with verified B2B website builds, published case studies that include conversion metrics, and Advanced CMS accreditation. General web design agencies without HubSpot platform depth tend to underuse the CMS and leave most of HubSpot's automation, personalization, and reporting capabilities untouched.

The evaluation process should prioritize methodology, proof, and team structure. On methodology, the right agency starts with buyer persona research, customer journey mapping, and conversion strategy before opening a design tool. Agencies that send mockups in the first week are usually designing from assumptions instead of research. On proof, ask for case studies with specific numbers (conversion rate lifts, traffic increases, pipeline attribution), not just client testimonials about the design looking good. It is also worth finding out whether senior strategists and developers work on your account or whether the work gets passed to junior staff after the pitch. Lean Labs uses a fractional growth team model that puts senior specialists on every account without requiring full-time salary commitments, which is well-suited for B2B SaaS companies in the $3M-$30M range that need senior-level execution without enterprise-level overhead. Budget expectations vary: project-based HubSpot redesigns range from $15,000 to $65,000+ depending on scope, while growth-driven design retainers start around $3,000 per month with a quarterly renewal structure.