What questions should I ask a website redesign agency before hiring?

Ask about their design process methodology, team composition, HubSpot certification level (if applicable), case study metrics, post-launch support, and contract structure. The answers reveal whether the agency operates on data and strategy or on opinions and templates.

Start with process: "Walk me through how you decide what goes on the homepage." An agency that leads with buyer research, conversion data, and jobs-to-be-done analysis is approaching the redesign strategically, while one that leads with "we'll send you three mockup options" is guessing. Ask for case studies with numbers, specifically conversion rate changes, traffic growth, lead volume, and revenue attribution. If the only proof point is "the client loved the design," there is no evidence of business impact. Ask who works on your account after the contract is signed, because many agencies pitch senior talent and then hand execution to junior designers or offshore teams. Ask about post-launch support: does the engagement end at launch, or does the agency continue optimizing through monthly sprints with A/B testing and analytics reviews? Reporting cadence and which key performance indicators (KPIs) they track matter too, as does contract structure, because quarterly renewal with an exit clause protects you from being locked into an underperforming engagement. For HubSpot-specific agencies, verify their Advanced CMS accreditation and ask how many HubSpot websites they have built in the past 12 months. Finally, ask about pricing structure: is it per-project, per-month, or per-deliverable, and what happens if scope changes mid-engagement?