How much does website design cost?

Website design costs range from $500 to $50,000+ depending on whether the work is handled by a DIY builder, a freelancer, or a full-service agency. Small business designs typically fall between $2,000 and $10,000, while custom agency projects with original layouts, responsive design, and interactive elements run $15,000 to $50,000.

Freelance designers charge $50 to $100 per hour, with flat-rate projects between $500 and $5,000. Agency teams of three or more bring cross-discipline expertise (UX, visual design, front-end development) but carry higher overhead, reflected in pricing. Page count is a direct cost multiplier: a 20-page site requires roughly half the design hours of a 40-page site, though complex pages with video, animation, or interactive elements take disproportionately more time regardless of total count. Template-based designs cost approximately one-third of custom work but impose layout and functionality constraints that limit conversion optimization and brand differentiation. Design timelines typically run two weeks to two months, with complexity and revision cycles as the primary duration drivers.