How much does a website redesign typically cost?

A website redesign typically costs $3,000 to $75,000, with freelancer-led projects at the lower end ($3,000 to $10,000), agency redesigns in the mid-to-upper range ($5,000 to $75,000), and in-house or DIY efforts between $800 and $5,000. Annual post-redesign maintenance adds $3,600 to $50,000 per year.

The cost gap between a redesign and a fresh build narrows as scope increases. A visual refresh (new color palette, updated typography, modernized layouts on the existing platform) sits at the low end. A full redesign involving content audit, SEO restructuring, navigation overhaul, UX improvements, and responsive optimization approaches rebuild territory. Timeline is a critical variable; most redesigns take two or more months, and compressing that window triggers rush fees or quality trade-offs. Planning realistic timelines with 50-100% padding over initial estimates reduces scope creep and avoids costly mid-project pivots.