How much does a business website typically cost, and why does the range vary so widely?

A business website typically costs between $500 and $100,000+, with most professional sites landing in the $10,000 to $50,000 range. The spread exists because "website" describes everything from a five-page template to a custom platform with integrations, gated content, CRM connections, and hundreds of pages. Scope, not label, determines cost.

The primary variables driving this range include design complexity, page count, content requirements, platform choice, and the level of custom functionality needed. A 10-page informational site on a template requires a fraction of the development hours that a 75-page corporate site with CRM integration, lead scoring, and custom API connections demands. Discovery work (UX research, persona development, brand guidelines, content migration planning) adds significant upfront cost but prevents expensive rework downstream. Businesses that skip discovery often pay more over the project lifecycle through revision cycles and post-launch fixes.