How much do AEO services cost?

AEO pricing depends on what's being bought. Visibility-tracking software starts around $50 per month. A one-time on-site foundation covering answer content, schema, and entity structure typically costs $7,000 to $15,000. Managed programs that also build off-site authority generally run $3,000 to $10,000 per month, and full-service engagements at established B2B agencies begin near $10,000 per month. Comparing prices without comparing scope produces misleading conclusions.

What we charge

Our pricing is public because we'd rather you self-qualify than sit through a discovery call to learn a number. Everything below is current on our programs and pricing page.

The two most common shapes are a Launchpad on its own, when you need the on-site foundation and have an internal team to run with it, or a Launchpad followed by ongoing Authority Build, which is where the compounding happens. A company running both is looking at $12,000 up front and $5,000 per month after that, so roughly $42,000 across the first six months.

What the rest of the market charges

HubSpot's guide for its partner agencies suggests $3,000 to $6,000 per month for ongoing AI search optimization, or $7,000 to $12,000 for a six-week sprint (HubSpot services packaging guide). At the premium end, Omniscient Digital publicly starts full-service B2B engagements at $10,000 per month (Omniscient research), which is a fair benchmark for a program with deep content production and digital PR attached.

Software sits in a different category entirely. HubSpot's own AEO product is $50 per month standalone and is included in Marketing Hub Pro and Enterprise (HubSpot AEO launch). Fifty dollars buys you the diagnosis, and the work that diagnosis points at, from the writing through the publisher relationships down to the WAF rule blocking OAI-SearchBot, is priced separately and is where nearly all of the money actually goes. Budget tooling and execution as two line items, because collapsing them into one is how people end up concluding that AEO is either free or wildly overpriced.

Why a quote is meaningless without scope

Two proposals at $6,000 per month can describe completely different amounts of work, so the number on the contract tells you almost nothing on its own. When we look at competing quotes with prospects, the variables that explain most of the spread are:

• Content volume and who writes it. Four expert-reviewed answers a month is a different cost base than twenty AI-drafted ones.
• Technical implementation. Some engagements hand you a schema recommendation, while others deploy it in your CMS and validate it against the live page.
• Off-site authority. Publisher outreach, expert placements, and review programs are the most labor-intensive line item and the most commonly excluded one.
• Monitoring and reporting. Whether the prompt panel runs 10 prompts or 200, and whether anyone acts on what it shows.
• Conversion work. Getting cited sits upstream of getting a lead, and only some programs include the landing pages and CRM plumbing that close the gap between the two.

Get every vendor to itemize those five variables before you compare a single number, and then ask who physically ships the fix once a dashboard flags a gap, because the answer to that one usually explains most of the spread between two quotes that looked identical on the cover page.