Greentec

Greentec is an Ontario-based provider of IT asset disposition (ITAD), secure data destruction, and electronics recycling.

Based in Ontario, Greentec helps schools, universities, and enterprises securely retire technology through IT asset disposition, data destruction, reuse, and recycling.

PROJECT SCOPE

The problem

Greentec’s legacy pages attracted the wrong traffic, while form submissions declined. Their content didn’t fully explain the industries they served, and competitors were showing up more often in AI answers.

The change they needed

Greentec needed clearer service and industry content to reach more qualified buyers across Canada and the United States and turn visibility into inquiries and booked meetings.

The requirements

Deeper service, industry, and location pages
An editable site in HubSpot with Sprocket Rocket

WHY LEAN LABS

Why us

Tony had worked with Lean Labs before and returned for their HubSpot expertise and experience in AEO and inbound marketing. Previous projects gave him confidence in the partnership.

Our approach

We expanded the content around Greentec’s services, industries, and locations, making their value clearer to buyers and AI platforms. We built on HubSpot with Sprocket Rocket so their team could manage the site.

Services offered

AEO Strategy Content Architecture HubSpot CMS Sprocket Rocket

OUR PROCESS

Search & AI Research
Sitemap Planning
Content & Wireframes
Core Page Design
HubSpot Build
Client Review
Quality Checks
Launch Approval

A deeper website for Greentec’s services, industries, and locations

We brought Greentec’s services and industry expertise into focus, with deeper content built for buyers and AI search. The result was greater visibility and more qualified inquiries and booked meetings for their sales team.

Launch Website

Preview

THE TEAM

Built by the Lean Labs growth team

AI Optimization

Kevin Barber

Head of AI Growth

Project

Jonathan Perser

Project Lead

DEVELOPMENT

Edward Addo

Developer

DESIGN

Maria Rivera

Designer

TESTIMONIAL

The Greentec launch story

"I've used them [Lean Labs] in the past. This is the second or third time I've used them [Lean Labs]. I've been very happy with the way they've worked with us, especially on this project and on past projects."

Tony Perrotta
CEO, Greentec

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