The Predictive Index

The Predictive Index (PI) helps companies realize the human elements driving workplace behaviors and harness their team's true power.

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Facing an out of date brand with an out of date website, Lean Labs was hired to re-design their brand experience as PI simultaneously went through a full re-branding. We were asked to help create a site flow, buying journey, and overall brand experience that would both engage and convert.

PROJECT SCOPE

The problem

The Predictive Index is a proven 60-year-old company with a fast, modern, science-backed assessment tool. Its brand was dated, and its PIWorldwide.com website was even more dated.

The change they needed

A total re-brand and re-design with a launch in just 90 days: a fresh direction for the site, based on well-developed customer personas and a clear value proposition.

The requirements

  • A fresh brand experience
  • Well-developed customer personas
  • A clear value proposition
  • A clear buying journey that engages and converts
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The Predictive Index Website

Since launching PredictiveIndex.com and redirecting PIWorldwide.com to the new brand, lead generation has gone from 0.6% to 1.9%. Post launch, we worked with PI to refine and optimize the site through Growth-Driven Design.

Launch Website

Preview

TESTIMONIAL

Hear directly from Predictive Index

“I wouldn't change a thing about the process. Lean Labs is incredibly competent. The experience has been incredible.”

Drew_Fortin

Drew Fortin
VP of Marketing

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