CRO SPECIALIST

Ralph Lemos

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A passionate digital psychology researcher: Everything I have engaged in so far has all been driven by my keen interest and curiosity in understanding the underlying psychology of users' behavior and how to lead them to a certain action.

I get excited about opportunities where I'm able to deeply understand user needs and use a holistic approach to unlock growth.

0+

OVER 5 YEARS OF CRO EXPERIENCE

70+

LANDING PAGES WIREFRAMED

30+

EXPERIMENTATION PROJECTS CONDUCTED
Where I live.

Rio de Janeiro, Brazil.

What I love doing (when not at work).

Despite the fact that I am a lone wolf, family and friends are extremely important to me. I like to spend my alone time reading, traveling, meditating, thinking, or researching. I love spending time with my girlfriend and having in-depth conversations with friends over cigars and beer. To release energy and create discipline, I go to the gym and do boxing.

What I do (professionally).

I help organizations nail customer needs and drive growth with a data and experimentation approach.

What makes me good at it.

As a self-taught and engineer, I believe my major strengths are my analytical prowess and ability to connect and draw conclusions from data. As I got into marketing, I also discovered a creative side that allows me to blend both new and old knowledge to create unique solutions to particular problems.

Why I do it for Lean Labs?

Being Brazilian and having worked nearly exclusively for national businesses, I made the decision to start my international career at a certain point. Lean Labs grabbed my eye during my search for organizations because of its emphasis on the professional and personal growth of employees, in addition to flexibility and excellence-oriented values. 

Certifications
  • Certified Analytics and Data Specialist
  • CXL Certified Optimizer
  • CXL Certified Digital Psychology Specialist
  • Bachelor of Control Engineering and Industrial Automation
Influential Books
  • Extreme Ownership - Jocko Willink and Leif Babin
  • Essentialism - Greg McKeown
  • Scientific Advertising - Claude C Hopkins
  • Influence - The Psychology of Persuasion - Robert B Cialdini
  • Ogilvy on Advertising - David Ogilvy
  • Nonviolent Communication: A Language of Life - Marshall B. Rosenberg
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“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi

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