The Best HubSpot Website Agencies in North America
Suppose you lead growth at an established B2B company with three marketers and a HubSpot portal you share with sales. Buyers in your category have started asking ChatGPT and Gemini which vendors to consider, and you've been asked to get the company into those answers. Nobody on the team has spare hours for it, so you're looking for an agency to handle answer engine optimization (AEO).
AEO is work in two places: one, an answer engine builds its reply from pages it cites, and two, HubSpot's AEO setup guide compares how often engines cite your website with how often they cite competitor domains. Your own pages have to be easy to read and quote. Pages on other sites have to name you too, because the engine cites those as well.
The ten HubSpot agencies below all sell AEO as a service, and yet they differ in how much of that work they take on. We recommend Lean Labs first for a team that's short on hours, because we do both areas of AEO work and we do them inside your HubSpot portal. The other nine agencies sell the work in different shapes, and that shape decides how many of your marketers' hours a program needs.
The agency we recommend when your team is short on hours
1. Lean Labs
We run AEO for B2B companies on HubSpot, from startups and growth-stage companies to established brands across the United States and Canada. We've been a HubSpot partner since 2013, and our AEO program runs through the HubSpot content, website, campaigns, analytics, and CRM you already have. Your team doesn't take on a second platform to get it.
On your site, we build an answer hub. That's a set of structured question-and-answer pages, organized by topic, that give an answer engine a direct answer to cite. We add schema markup, which tells an answer engine in a form it can read, what your company does and why it's credible. We also set up a pipeline that requests reviews from your customers and distributes them to G2, Clutch, and Google, where answer engines look for evidence that a company can be trusted. The hub is built on HubSpot, so your marketers can update an answer themselves. When a product or a price changes, corrections don't have to wait on a developer's calendar.
Off your site, we place expert articles each month on publications that answer engines already treat as authorities. We also get your brand mentioned and listed on the platforms and directories those engines use as reference points. Writing for outside publications is a separate job from running your own site, which makes this the half that's hardest to cover with three marketers.
We track prompts across ChatGPT, Claude, Gemini, and Perplexity, and measure your citation rate month over month. We also find the prompts your competitors are winning. Those readings decide what we write next. We also connect AI visibility to campaigns, contacts, and deals in HubSpot. When sales asks what the program produced, you can answer from the portal they already work in.
Every engagement starts with a free AEO Baseline Score, which includes a citation gap report and a competitor snapshot. From there, you choose the on-site program, the off-site program, or AEO Complete. AEO Complete runs both at once as a full-service package and adds a dedicated AEO strategist and monthly strategy sessions. It's the program we recommend if you have budget for AEO and no hours to spare, because the writing, the build, and the outside placements stay with us. Our AEO page lists the price of each program, so you can take a number to finance before you talk to us.
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Agencies that sell AEO as a standalone program
2. Simple Machines Marketing
The Simple Machines AEO service page is written for B2B tech companies already running on HubSpot. It says the firm configures and manages the HubSpot AEO dashboard inside your portal, hand-writes schema, and scores your pages against an eight-point audit.
3. SmartBug Media
SmartBug's AEO page sells three packages. The first, AEO Launch, is a diagnostic audit, and AEO Grow adds content execution in HubSpot to that audit. The third package, AEO Authority, covers Reddit, niche forums, and digital PR. SmartBug sends a custom proposal after a first consultation.
4. Nextiny Marketing
Nextiny sells AEO by the hour, and their AEO services page lists an SEO and AEO audit as a one-time, 20-hour project. A monthly growth plan follows, starting at 30 hours a month, and covers content updates, schema implementation, and monthly reporting.
5. Orange Marketing
Orange Marketing counts pages, and its AEO services page lists an initial assessment with quick wins and a three-month implementation program. Each is scoped as a set number of web pages with schema recommendations and drafts, plus a set number of FAQ sections. Orange says on that page that it works with "B2B tech, SaaS, and other B2B companies."
Agencies that sell AEO inside a larger program
6. New Breed
New Breed builds AEO into its content work. Its SEO and AEO content page says the firm is "embedding our AEO framework into every content engagement," and that a New Breed strategist interviews your subject matter experts for that content.
7. Huble
Huble's program starts with an audit, according to its AEO services page. The audit uses HubSpot's AEO tools, Semrush, and Elelem.ai. A custom program planned over 12 to 36 months follows, and the page assigns you a strategist, an SEO specialist, and a content creator.
8. Weidert Group
Weidert sells AEO as one part of its Growth Engine program. In its Growth Engine approach, AEO sits in a track called Core Market Presence, beside educational content, SEO, and trade press placement. The page describes the program as built for a complex buying process and a long sales cycle.
9. MO Agency
MO Agency includes AEO in its digital marketing packages. Its pricing page says the firm works with South African businesses from offices in Johannesburg, Cape Town and London, and it prices in rand. Its Digital Marketing Essentials package runs on a 12-month contract. The page also lists tiers of 30, 45, 55 and 80 hours with a three-month minimum.
An agency that coaches your team to do the work
10. IMPACT
IMPACT sells coaching. IMPACT's site says its base fee covers a dedicated coach, ongoing coaching calls and quarterly planning, and the coaching includes applying AEO to the content your team creates. Training and hands-on implementation are scoped separately. The site lists "You want to hand everything off" among the signs that another option fits better.
The ten side by side
|
# |
Agency |
How AEO is sold |
The work described on each AEO page |
|
1 |
Lean Labs |
On-site program, off-site program, or both together as AEO Complete |
Answer hub built in HubSpot, schema markup and a review pipeline; monthly expert articles, brand mentions and directory listings on other sites; prompt and citation tracking tied to HubSpot campaigns and deals; a dedicated strategist with AEO Complete |
|
2 |
Simple Machines Marketing |
Managed AEO service |
HubSpot AEO dashboard setup and management, hand-written schema, eight-point page audit |
|
3 |
SmartBug Media |
Three packages: Launch, Grow and Authority |
Audit, then content execution in HubSpot, then forums and digital PR |
|
4 |
Nextiny Marketing |
A 20-hour audit, then monthly hours |
Content updates, schema implementation, monthly reporting |
|
5 |
Orange Marketing |
Packages counted in pages |
Audit, schema recommendations and drafts, FAQ sections |
|
6 |
New Breed |
Inside content engagements |
Content built from strategist interviews with your subject matter experts |
|
7 |
Huble |
An audit, then a 12- to 36-month program |
Audit, strategy, SEO and content from an assigned team of three |
|
8 |
Weidert Group |
Inside its Growth Engine program |
AEO beside educational content, SEO and trade press placement |
|
9 |
MO Agency |
Inside digital marketing packages |
SEO, AEO and content roll-out for South African businesses |
|
10 |
IMPACT |
Coaching for your team |
A coach, coaching calls and quarterly planning; implementation scoped separately |
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Evaluate the program against your team's hours
Before the first call with any agency, count the hours your marketers can dedicate to AEO each month. Then ask every agency the same four things: who writes the answers, who publishes them in HubSpot, who gets your brand onto other sites, and what your team has to supply each month in interviews, reviews, and approvals.
Their answers turn a service page into a workload. If a package delivers recommendations and drafts, ask who publishes them in HubSpot. A coaching program needs your marketers to write. Count those hours alongside the fee before you compare one program with another, because a lower fee that depends on hours your team doesn't have won't get the work done.
If your team has more budget than hours, talk to us. Book an AEO strategy meeting, and we'll cover where you stand in AI search right now, which AI models mention your competitors, and the quick wins that would start getting you cited. We'll also tell you whether AEO is the right fit for your business.