NEOdirect

NEOdirect is an insurance brokerage for Indian expats in Germany. We rebuilt their website to match the personal, expert service they already deliver.

NEOdirect’s team already made insurance simple for their clients. Their website just needed to catch up.

PROJECT SCOPE

The problem

NEOdirect’s old site ran on stock HubSpot templates, was hard to maintain and too generic for a brand built on trust.

The change they needed

NEOdirect needed a site built through Design Rocket, fast to update by prompt and structured to get cited when customers ask LLMs about insurance in Germany.

The requirements

Fast, prompt-driven updates instead of a rigid template
A design that reads as trustworthy, not cheap
Structured to get cited by AI search

WHY LEAN LABS

Why us

NEOdirect installed a Lean Labs template five years ago and came back when it was time for a full rebuild.

Martin looked at other agencies first, but chose Lean Labs for the HubSpot expertise and the confidence of investing in the right partner instead of the cheapest one.

Our approach

We moved NEOdirect onto DesignRocket, so their team updates pages with a prompt instead of a manual rebuild.

The site is structured so customers and LLMs alike recognize NEOdirect as an established, trustworthy company.

Services offered

AI Optimization Modular Design HubSpot Development Lead Generation

OUR PROCESS

Project architecture
Copy review
Wireframe building
Design Discovery
Style Tile
Web Design
Build & QC
Website Launch

NEOdirect Website

NEOdirect is an insurance company that provides services to Indian expats. We partnered with them to redesign their website.

Launch Website

Before

A jargon-heavy site that buried how easy the service really is, leaving expats confused and unlikely to reach out for the free expert help available.

After

A clear, personal experience that shows expats exactly how NEOdirect works, from first visit to signed policy, with the bilingual team front and center.

Preview

THE TEAM

Built by the Lean Labs growth team

AI Optimization

Kevin Barber

Head of AI Growth

Design

Maria Rivera

Designer

DEVELOPMENT

Edward Addo

Developer

TESTIMONIAL

Hear directly from NEOdirect

"I searched a long time for the right strategy and the right company. You need a very good company for a very good result, and Lean Labs has the expertise to know what happens tomorrow."

Martin Grödl
Co-Founder, NEOdirect

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