Action Required
Build your foundation. Get clear on your company's purpose and the problems it solves. Talk to buyers ASAP. Focus on documenting results to show your brand's ability to solve costly problems.
See Where You Excel & Where
You’re Losing Ground
2 / 3
Message Maturity
Verdict: ⚠️ MEDIOCRE: Fails to Stand Out
Invest in a messaging overhaul. Analyze Sales Calls to understand what resonates and refine your unique value proposition. Focus on creating a “Magnetic Message” that clearly communicates how you’re different and why buyers should choose you. Run split tests until it’s highly compelling and memorable.
1 / 3
Reputation Maturity
Verdict: 🚨 NOT FOUND: Invisible to Buyers
Start building credibility by getting listed on relevant review platforms. Gather high-quality testimonials and case studies. Ensure each testimonial is compelling and speaks to the buyer's pain points, decision process, and the results they received. Use new reviews as proof points in marketing.
💡 Need help to improve your reputation maturity?
Get in touch
2 / 3
Pre-sales Conversions
Verdict: ⚠️ MEETING BENCHMARKS: Decent Conversions
Refine your sales funnel to boost conversion rates. Focus on high-performing channels, improve lead nurturing with personalized follow-ups, and address common objections. Implement upsell and cross-sell tactics to maximize conversion value.
💡 Need help to improve your pre-sales conversions?
Get in touch
1 / 3
Unit Economics
Verdict: 🚨 NOT TRACKING: No Data, Flying Blind
Start tracking critical metrics: Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Marketing Spend (ROMS). Implement analytics tools to gather data and regularly analyze costs vs. revenue. Make data-driven adjustments to improve profitability.
1 / 3
Search Maturity
Verdict: 🚨 NOT EASILY FOUND: Lost in Search
Perform keyword research to identify high-intent search terms relevant to your business. Start an SEO strategy to target these keywords, optimize website pages, create valuable content, and build backlinks to improve visibility.
1 / 3
Social Maturity
Verdict: 🚨 ABSENT / LOW CREDIBILITY: Little Influence, Lacks Trust
Establish a consistent presence on a high-impact social platform where your audience is active. Share educational and engaging content that addresses customer pain points, and create a content calendar to ensure regular posting. Use paid social ads to boost initial visibility and gain followers.
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Social Maturity
Verdict: 🚨 ABSENT / LOW CREDIBILITY: Little Influence, Lacks Trust
Establish a consistent presence on a high-impact social platform where your audience is active. Share educational and engaging content that addresses customer pain points, and create a content calendar to ensure regular posting. Use paid social ads to boost initial visibility and gain followers.