Case Studies

Qualio

Qualio helps medical and pharmaceutical companies bring high-quality, life-saving products to market.

What we did:

Growth Strategy / Design / Development / Lead Generation

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Qualio came to Lean Labs searching for help in scaling their business through marketing.

Specifically, they needed breakthrough messaging in crowded industry dominated by big-name brands, a new website to generate qualified leads, and ongoing growth marketing services to bring in traffic and continuously optimize and grow their lead generation efforts.

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Qualio-testimonial
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Partnering with Lean Labs led to over 740% organic growth from 2018 - 2020, with significant quarter-over-quarter increases. Raising $11M in funding...

Robert Fenton | Qualio

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BEFORE / AFTER
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Project Overview

 

Introduction

Qualio partnered with Lean Labs to transform its website, sharpen its messaging, and build a marketing engine that drives business results, not just vanity metrics.

The challenge? They had a strong product and a growing customer base, but their digital presence wasn’t telling the full story. They needed a partner who understood how to build demand and turn marketing into a real growth lever.

Our mission: Redesign Qualio’s marketing site, clarify their message, and help them scale.

Here’s how we made it happen.

The origin story

Qualio is the first cloud-based quality management platform built specifically for the life sciences industry. Their mission is clear: help companies unite teams, processes, and data — so they can get products to market faster and scale successfully.

But even with a product designed to simplify compliance and quality management, their website was doing the opposite. It felt disconnected from their brand, and prospects were landing without truly understanding what made Qualio different.

That’s when they reached out to Lean Labs — not just for a prettier site, but to build a better growth engine.

The problem

Qualio’s team had a clear purpose and an incredible value proposition: take the pain out of quality management for life sciences companies.

But their site didn’t reflect that.

Traffic wasn’t converting. The message wasn’t landing. And the marketing wasn’t pulling its weight.

Qualio didn’t need another vendor, they needed a true growth partner who could take the lead, move fast, and push back when needed: someone to help build a full marketing operation from the ground up.

The solution

Lean Labs worked closely with the Qualio team to completely rethink their website and messaging and create a marketing engine that delivered real results.

Here’s what we did together:

  • Revamped their website to clearly communicate Qualio’s unique value to founders, QA leads, and growing life sciences startups.
  • Refined their messaging to speak to what mattered most: trust, speed to market, and scaling with confidence.
  • Built a high-performing content engine to educate buyers and drive organic traffic at scale.
  • Optimized for conversions through a smart structure, clear CTAs, and value-driven content.
  • Became an extension of their internal team, helping to shape strategy, manage execution, and drive measurable growth.

The results

  • The results speak for themselves:

    • 740% organic growth from 2018 to 2020
    • 108% increase in traffic in the first two quarters of 2020
    • Traffic continues to grow by 20% or more year-over-year to present
    • New contacts from all sources are up 35% year-over-year to present
    The foundation we built for Qualio during the pandemic has supported continued growth through 2025 and beyond.

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