Case Studies

ConnectPay

ConnectPay delivers first-rate payroll solutions and the critical connections that help businesses owners spend less time on payroll, taxes, and compliance so they can go home on time.

What we did:

Growth Strategy / Design / Development / Lead Generation

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ConnectPay came to Lean Labs searching for help in scaling their business through marketing.

Specifically, they needed breakthrough messaging in crowded industry dominated by big-name brands, a new website to generate qualified leads, and ongoing growth marketing services to bring in traffic and continuously optimize and grow their lead generation efforts.

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"Our results with Lean Labs have been great. Our organic search coming into the website has tripled. We have 10X page views on our blog posts, and new leads have tripled...”

Anne-Marie Byrd | ConnectPay

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Project Overview

 

Introduction

ConnectPay teamed up with Lean Labs to rebuild their SEO strategy, overhaul their blog, and finally turn their website into a reliable lead machine.

The challenge? Their content wasn’t driving traffic. Their site didn’t tell a clear story. And their small but mighty team didn’t have the bandwidth to fix it alone.

Our mission: Help ConnectPay break free from stale growth, improve their organic visibility, and make sure their site actually supported sales.

Here’s how we got it done.

The origin story

ConnectPay is a payroll and tax compliance company built for small business owners who are tired of being ignored by the big guys.

Their promise is simple: no voicemails during business hours, no tax notice fees, and real humans who actually pick up the phone.

But their website didn’t reflect that. It was clunky, hard to navigate, and not doing much to bring in leads. The blog was underperforming. Their SEO strategy was dated. And they were ready to stop guessing and start growing.

That’s when they brought in Lean Labs.

The problem

Like many growing companies, ConnectPay knew it needed to level up its website and content. However, it didn’t have the in-house team to do so and didn’t want to settle for a surface-level SEO cleanup.

They needed a partner who could help them:

  • Modernize their SEO strategy
  • Drive real, compounding growth through organic search
  • Create helpful, human content that their customers actually want to read
  • And build a site that brought in leads (not just traffic)

 

The results

Lean Labs stepped in as a true partner, not just to improve rankings, but to build an organic marketing system that supported ConnectPay’s business from the ground up.

Together, we:

  • Tripled website leads by improving calls-to-action and user journeys
  • Overhauled SEO strategy to focus on high-impact keywords and customer intent
  • 235% increase in blog content that directly targeted their ICP by creating educational, search-optimized content that didn’t sound robotic
  • Continued efforts increased submissions and leads by 62% year-over-year from 2023 to 2024.

We didn’t just write keywords into pages — we brought the why behind ConnectPay’s mission to life, resulting in a refreshed website experience that better told ConnectPay’s story. 

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