The three stages of growth-driven design: strategy, launchpad, and continuous improvement The three stages of growth-driven design: strategy, launchpad, and continuous improvement The loop marketing playbook: how to build one for your company The loop marketing playbook: how to build one for your company The launchpad website: how to launch a high-performing site in 12 weeks The launchpad website: how to launch a high-performing site in 12 weeks The growth-driven design proposal: how to scope, price, and sell GDD projects The growth-driven design proposal: how to scope, price, and sell GDD projects Loop marketing vs. inbound marketing: what changed and what didn't Loop marketing vs. inbound marketing: what changed and what didn't

The Jobs to be Done (JTBD) Framework:

A customer development exercise to improve your ability to attract, engage, and convert traffic into leads and leads into customers.

workshop thumbnail@2x

What is the Jobs to be Done (JTBD) Framework?

A lot of marketing starts with buyer personas problems and moves directly to your solution.

Example: As a insert role here, I want to insert solution here.

This is a recipe for failure. JTBD helps us fix this flawed thinking.
JTBD helps us engage and convert better because we capture the customer's underlying situation, motivation, and the 3 ways they will evaluate available solutions and decide which one they'll buy.

Live Workshop:

The workshop will begin at 2pm EST (11am PST).

 

Grab Your Personal Worksheet (click file > make a copy)

Thank you for joining!

WATCH AND JOIN THE CONVERSATION ON YOUTUBE. CLICK HERE.

 

 Apply for a 1-1 Strategy Call