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The Jobs to be Done (JTBD) Framework:

A customer development exercise to improve your ability to attract, engage, and convert traffic into leads and leads into customers.

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What is the Jobs to be Done (JTBD) Framework?

A lot of marketing starts with buyer personas problems and moves directly to your solution.

Example: As a insert role here, I want to insert solution here.

This is a recipe for failure. JTBD helps us fix this flawed thinking.
JTBD helps us engage and convert better because we capture the customer's underlying situation, motivation, and the 3 ways they will evaluate available solutions and decide which one they'll buy.

Live Workshop:

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