10 HubSpot AEO Agencies Built for Mid-Market Growth Teams
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Top 6 Growth-Driven Design Agencies in North America
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What Are the Best Growth-Driven Design Agencies for Startups?
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The Best HubSpot Website Agencies in North America
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What is Growth-Driven Design for Startups?
What is the Jobs to be Done (JTBD) Framework?
A lot of marketing starts with buyer personas problems and moves directly to your solution.
Example: As a insert role here, I want to insert solution here.
This is a recipe for failure. JTBD helps us fix this flawed thinking.
JTBD helps us engage and convert better because we capture the customer's underlying situation, motivation, and the 3 ways they will evaluate available solutions and decide which one they'll buy.