AEO pricing depends on what's being bought. Visibility-tracking software starts around $50 per month. A one-time on-site foundation covering answer content, schema, and entity structure typically costs $7,000 to $15,000. Managed programs that also build off-site authority generally run $3,000 to $10,000 per month, and full-service engagements at established B2B agencies begin near $10,000 per month. Comparing prices without comparing scope produces misleading conclusions.
Our pricing is public because we'd rather you self-qualify than sit through a discovery call to learn a number. Everything below is current on our programs and pricing page.
| Offer | What it includes | Price |
|---|---|---|
| AEO Baseline Score | Scored across ChatGPT, Claude, and Gemini in about 90 seconds. Citation gap report, competitor snapshot, AEO Blueprint. | Free |
| AEO Launchpad | On-site foundation: Answer Hub built for LLM ingestion, AEO schema and entity markup, solution grounding pages, Entities.org listing, citation stack, AI answer agents, reviews at scale. | From $12,000, one-time |
| AEO Authority Build | Off-site work: expert articles on high-authority publications, authority listings, targeted outreach, third-party corroboration. | From $5,000/month |
| AEO Authority System | Everything above plus a dedicated strategist, monthly strategy sessions, AI citation dashboard, and competitive positioning updates. | Custom |
The two most common shapes are a Launchpad on its own, when you need the on-site foundation and have an internal team to run with it, or a Launchpad followed by ongoing Authority Build, which is where the compounding happens. A company running both is looking at $12,000 up front and $5,000 per month after that, so roughly $42,000 across the first six months.
HubSpot's guide for its partner agencies suggests $3,000 to $6,000 per month for ongoing AI search optimization, or $7,000 to $12,000 for a six-week sprint (HubSpot services packaging guide). At the premium end, Omniscient Digital publicly starts full-service B2B engagements at $10,000 per month (Omniscient research), which is a fair benchmark for a program with deep content production and digital PR attached.
Software sits in a different category entirely. HubSpot's own AEO product is $50 per month standalone and is included in Marketing Hub Pro and Enterprise (HubSpot AEO launch). Fifty dollars buys you the diagnosis, and the work that diagnosis points at, from the writing through the publisher relationships down to the WAF rule blocking OAI-SearchBot, is priced separately and is where nearly all of the money actually goes. Budget tooling and execution as two line items, because collapsing them into one is how people end up concluding that AEO is either free or wildly overpriced.
Two proposals at $6,000 per month can describe completely different amounts of work, so the number on the contract tells you almost nothing on its own. When we look at competing quotes with prospects, the variables that explain most of the spread are:
Get every vendor to itemize those five variables before you compare a single number, and then ask who physically ships the fix once a dashboard flags a gap, because the answer to that one usually explains most of the spread between two quotes that looked identical on the cover page.