--- description: Jobs to Be Done Framework. Watch our Live Workshop from April 10, 2019 title: Live Stream: The Jobs To Be Done Framework Workshop --- * [Home](/) * [Go To Market](/go-to-market) * [Growth Marketing](/growth-marketing) * [Web Design](/web-design) * [Sales System](/sales-system) * [Sprocket Rocket](/sprocket-rocket) * [Blog](/blog) * [About](/team) * [Pricing](/pricing) * [Portfolio](/work) * [Ready? Let’s Chat](/engage) [ ![AI SEO optimization: the complete guide](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/131%20(1).png?width=500&name=131%20(1).png)AI SEO optimization: the complete guide ](https://www.leanlabs.com/blog/ai-seo-optimization-complete-guide-2026) [ ![AI SEO optimization tools: what they do and when to use them](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/127%20(1).png?width=500&name=127%20(1).png)AI SEO optimization tools: what they do and when to use them ](https://www.leanlabs.com/blog/ai-seo-optimization-tools) [ ![AI search optimization vs traditional SEO: what differs](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/133%20(1).png?width=500&name=133%20(1).png)AI search optimization vs traditional SEO: what differs ](https://www.leanlabs.com/blog/ai-search-optimization-vs-traditional-seo) [ ![What are AI search optimization tools (and do you need one)?](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/130%20(1).png?width=500&name=130%20(1).png)What are AI search optimization tools (and do you need one)? ](https://www.leanlabs.com/blog/what-are-ai-search-optimization-tools) [ ![AI search engine optimization: the 2026 playbook](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/126%20(1).png?width=500&name=126%20(1).png)AI search engine optimization: the 2026 playbook ](https://www.leanlabs.com/blog/ai-search-engine-optimization-playbook-2026) ## The Jobs to be Done (JTBD) Framework: A customer development exercise to improve your ability to attract, engage, and convert **traffic into leads** and **leads into customers**. ![workshop thumbnail@2x](https://www.leanlabs.com/hubfs/workshop%20thumbnail@2x.png) ## What is the Jobs to be Done (JTBD) Framework? A lot of marketing starts with buyer personas problems and moves directly to your solution. Example: As a _insert role here_, I want to insert solution here. This is a recipe for failure. JTBD helps us fix this flawed thinking. JTBD helps us engage and convert better because we capture the customer's underlying situation, motivation, and the 3 ways they will evaluate available solutions and decide which one they'll buy. ### Live Workshop: The workshop will begin at 2pm EST (11am PST). [Grab Your Personal Worksheet](https://docs.google.com/presentation/d/1iKAlnjhEpPqbTd9b2HBhec6LlXOUrykYi1QEWzvEpGo/edit#slide=id.g23797724f7%5F0%5F7) (click file > make a copy) ### Thank you for joining! ### [**WATCH AND JOIN THE CONVERSATION ON YOUTUBE. 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