--- description: Lean Labs creates high-quality lead generation websites for B2B SaaS brands on HubSpot, delivering results-driven solutions in just 6-12 weeks. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Custom B2B SaaS Websites | Drive Growth and ROI | Lean Labs --- # Lead Gen Websites on HubSpot ## Convert qualified leads into customers with B2B lead gen websites. We build B2B lead gen websites on HubSpot designed to convert qualified buyers. Every site starts with buyer research and launches in 8 to 12 weeks. Then we run ongoing optimization sprints until conversion optimizes. You get a website your team can work on with a partner that is accountable to its success. * ![trophy-2](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/trophy-2.svg) 5/5 Client rating * ![trophy-2](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/trophy-2.svg) 70+ HubSpot sites shipped * ![trophy-2](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/trophy-2.svg) Since 2013 HubSpot Diamond Partner Get an instant quote [See pricing](https://www.leanlabs.com/pricing) [ ![qualio-lady--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/qualio-lady--squooshed.jpg?width=680&height=907&name=qualio-lady--squooshed.jpg) ![Shield-Check--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Shield-Check--Streamline-Core.svg) Security & Compliance Qualio 740% organic growth from 2018 to 2020 20% Traffic growth year over year ](https://www.leanlabs.com/approach/success/qualio) [ ![highbyte-img--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/highbyte-img--squooshed.jpg?width=680&height=908&name=highbyte-img--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech HighByte 35% increase in organic traffic site-wide 47% increase in new visitor sessions ](https://www.leanlabs.com/approach/success/highbyte) [ ![connectpay-laptop--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/connectpay-laptop--squooshed.jpg?width=680&height=907&name=connectpay-laptop--squooshed.jpg) ![Dollar--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Dollar--Streamline-Core.svg) Finance and POS ConnectPay 235% increase in blog content targeting ICP 62% year-over-year leads increase ](https://www.leanlabs.com/approach/success/cpay) [ ![nfi-family--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/nfi-family--squooshed.jpg?width=680&height=908&name=nfi-family--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech National Fatherhood Initiative 16% increase in traffic to key product page 1,000+ more visitors to the online store ](https://www.leanlabs.com/approach/success/nfi) [ ![eim-staff--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/eim-staff--squooshed.jpg?width=680&height=907&name=eim-staff--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech eimmigration 53% increase in website sessions 80% increase in new contacts ](https://www.leanlabs.com/approach/success/eimmigration) [ ![hubsearch-img--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/hubsearch-img--squooshed.jpg?width=680&height=908&name=hubsearch-img--squooshed.jpg) ![Bag-Suitcase-2--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Bag-Suitcase-2--Streamline-Core.svg) SMB HubSearch 17% decreased exit rates in the first 90 days 6% increase on top lead magnet submissions ](https://www.leanlabs.com/approach/success/hubsearch) [ ![posn-cashier--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/posn-cashier--squooshed.jpg?width=680&height=907&name=posn-cashier--squooshed.jpg) ![Dollar--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Dollar--Streamline-Core.svg) Finance and POS POS Nation 100+% increase in organic web traffic 300% increase in organic leads ](https://www.leanlabs.com/approach/success/posnation) [ ![qualio-lady--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/qualio-lady--squooshed.jpg?width=680&height=907&name=qualio-lady--squooshed.jpg) ![Shield-Check--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Shield-Check--Streamline-Core.svg) Security & Compliance Qualio 740% organic growth from 2018 to 2020 20% Traffic growth year over year ](https://www.leanlabs.com/approach/success/qualio) [ ![highbyte-img--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/highbyte-img--squooshed.jpg?width=680&height=908&name=highbyte-img--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech HighByte 35% increase in organic traffic site-wide 47% increase in new visitor sessions ](https://www.leanlabs.com/approach/success/highbyte) [ ![connectpay-laptop--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/connectpay-laptop--squooshed.jpg?width=680&height=907&name=connectpay-laptop--squooshed.jpg) ![Dollar--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Dollar--Streamline-Core.svg) Finance and POS ConnectPay 235% increase in blog content targeting ICP 62% year-over-year leads increase ](https://www.leanlabs.com/approach/success/cpay) [ ![nfi-family--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/nfi-family--squooshed.jpg?width=680&height=908&name=nfi-family--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech National Fatherhood Initiative 16% increase in traffic to key product page 1,000+ more visitors to the online store ](https://www.leanlabs.com/approach/success/nfi) [ ![eim-staff--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/eim-staff--squooshed.jpg?width=680&height=907&name=eim-staff--squooshed.jpg) ![App-Widgets-Plugin-Extension--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/App-Widgets-Plugin-Extension--Streamline-Core.svg) SaaS & Tech eimmigration 53% increase in website sessions 80% increase in new contacts ](https://www.leanlabs.com/approach/success/eimmigration) [ ![hubsearch-img--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/hubsearch-img--squooshed.jpg?width=680&height=908&name=hubsearch-img--squooshed.jpg) ![Bag-Suitcase-2--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Bag-Suitcase-2--Streamline-Core.svg) SMB HubSearch 17% decreased exit rates in the first 90 days 6% increase on top lead magnet submissions ](https://www.leanlabs.com/approach/success/hubsearch) [ ![posn-cashier--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/posn-cashier--squooshed.jpg?width=680&height=907&name=posn-cashier--squooshed.jpg) ![Dollar--Streamline-Core](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Dollar--Streamline-Core.svg) Finance and POS POS Nation 100+% increase in organic web traffic 300% increase in organic leads ](https://www.leanlabs.com/approach/success/posnation) * ![hubspot_logo.svg](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/hubspot_logo.svg.svg) * ![highbyte](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/highbyte.svg) * ![propertyradar](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/propertyradar.svg) * ![infotrack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/infotrack.svg) * ![katapult](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/katapult.svg) * ![alitek](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/alitek.svg) * ![the-pi-index](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/the-pi-index.svg) * ![integrate](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/integrate.png?width=144&height=42&name=integrate.png) * ![barometer](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/barometer.png?width=144&height=42&name=barometer.png) * ![posnation](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/posnation.png?width=144&height=42&name=posnation.png) * ![cstore](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cstore.png?width=284&height=82&name=cstore.png) * ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=284&height=83&name=hbp.png) * ![itretail](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/itretail.png?width=284&height=83&name=itretail.png) * ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=284&height=83&name=visisoft.png) * ![virtru](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/virtru.png?width=284&height=83&name=virtru.png) * ![lrn](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/lrn.png?width=284&height=82&name=lrn.png) * ![qualio](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/qualio.png?width=284&height=83&name=qualio.png) * ![greenline](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/greenline.png?width=284&height=83&name=greenline.png) * ![rocketspace](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/rocketspace.png?width=284&height=82&name=rocketspace.png) * ![e5](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/e5.png?width=284&height=83&name=e5.png) * ![answerstack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/answerstack.svg) * ![entities](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/entities.svg) * ![aeo-genie-grey](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/aeo-genie-grey.svg) * ![reprocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/reprocket.svg) * ![schemarocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/schemarocket.svg) * ![hubspot_logo.svg](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/hubspot_logo.svg.svg) * ![highbyte](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/highbyte.svg) * ![propertyradar](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/propertyradar.svg) * ![infotrack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/infotrack.svg) * ![katapult](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/katapult.svg) * ![alitek](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/alitek.svg) * ![the-pi-index](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/the-pi-index.svg) * ![integrate](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/integrate.png?width=144&height=42&name=integrate.png) * ![barometer](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/barometer.png?width=144&height=42&name=barometer.png) * ![posnation](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/posnation.png?width=144&height=42&name=posnation.png) * ![cstore](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cstore.png?width=284&height=82&name=cstore.png) * ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=284&height=83&name=hbp.png) * ![itretail](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/itretail.png?width=284&height=83&name=itretail.png) * ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=284&height=83&name=visisoft.png) * ![virtru](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/virtru.png?width=284&height=83&name=virtru.png) * ![lrn](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/lrn.png?width=284&height=82&name=lrn.png) * ![qualio](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/qualio.png?width=284&height=83&name=qualio.png) * ![greenline](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/greenline.png?width=284&height=83&name=greenline.png) * ![rocketspace](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/rocketspace.png?width=284&height=82&name=rocketspace.png) * ![e5](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/e5.png?width=284&height=83&name=e5.png) * ![answerstack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/answerstack.svg) * ![entities](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/entities.svg) * ![aeo-genie-grey](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/aeo-genie-grey.svg) * ![reprocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/reprocket.svg) * ![schemarocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/schemarocket.svg) × ### Build out your website plan and pricing in less than 2 minutes ![Book a meeting \(1\)-1](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Book%20a%20meeting%20(1%29-1.png?width=1282&height=841&name=Book%20a%20meeting%20(1%29-1.png) Wanna discuss your website needs and goals with an actual human to **dial-in an amazing plan?** [Request a call](https://www.leanlabs.com/connect) ## The problem that most B2B website builds face ### The traditional agency model produces a disappointing website. Traditional agencies websites that prioritze design over message, and treat launch day as the finish line instead of the starting line. ![tangle-LL 1](https://www.leanlabs.com/hubfs/LL%20v5/Images/tangle-LL%201.svg) ## Messaging ### Messaging gets 5% of the budget * 80%+ of the budget goes to design and dev * Messaging (the actual words that convert) gets a few hours * Great copy on a plain site beats beautiful copy-free design every time ## Timeline ### Perfectionism delays launch by months * Betting everything on a single launch makes every small decision feel high-stakes * Stakeholders debate button colors while the live site bleeds conversions * Launch should be when the messaging is better, not when it's perfect ## Post-launch ### No plan for what happens after launch * Agency delivers, invoice gets paid, site enters maintenance mode * Six months later, questions about performance remain * Eventually someone calls for a rebuild, and the cycle starts again ## How our lead gen website builds are different ### We start with buyer research and launch in 12 weeks, with continuous improvement. Our iterative methodology replaces all-at-once redesigns with a launchpad websites then continuous data-driven optimization sprints. 01 Weeks 1–4 #### Strategy & messaging * Buyer persona and ICP research * Page-by-page messaging framework * Site architecture and buyer journey mapping 02 Weeks 5–8 #### Design * Conversion-first wireframes in Figma * Visual design built around the buyer journey * Every layout tied to what a specific buyer needs to see 03 Weeks 9–12 #### Build & launch * Modular HubSpot CMS development * Full QA before go-live * Marketing team can update pages without engineering 04 Monthly sprints #### Optimize & grow * Analytics and heatmap review each sprint * Improvements prioritized by expected impact * Results compound month over month ## Best ways to build a Lead gen website on HubSpot ### We launch websites you love because the tools we built are the best tools Most HubSpot agencies start from scratch on every project. Depending on your needs, we build your site on one of two proprietary frameworks, both designed to compress timelines and keep us focused on strategy rather than rebuilding utilities. ![designRocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/designRocket.svg) Design system · Module-less ### Design Rocket A module-less design system built for teams who want full design control without HubSpot's module constraints. Pages are assembled from conversion-tested elements, getting every project to production-ready 75% faster than traditional design, with no blank-canvas time and no revision cycles. * ![reload-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reload-1.svg) Consistent, on-brand components across every page * ![timer](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/timer.svg) Eliminates blank-canvas design time entirely, without sacrificing quality * ![system](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/system.svg) Proven conversion patterns built into the system ![bolt-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/bolt-gradient.svg) ![sprocketRocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/sprocketRocket.svg) HubSpot website builder · Module-based ### Sprocket Rocket A module-based HubSpot CMS starter framework for teams who want their marketing team to own page updates post-launch. Sprocket Rocket handles the structural scaffolding so developers focus on what matters to your buyers, and your team can edit pages without touching code. * ![fast-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/fast-1.svg) Faster development sprints on every project * ![code-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/code-1.svg) Cleaner, more maintainable HubSpot CMS code * ![users-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/users-1.svg) Your marketing team can update pages without a developer ## What you get with the Lean Labs web design model ### Proven systems, strategies, and a HubSpot website your team can grow into. Every engagement includes positioning and strategy. The design system, build framework, and optimization cadence are scoped to what your project actually needs. ![brand](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/brand.svg) #### Brand Strategy ##### Positioning that makes the right buyers take action * Define your ICP and what makes you the right choice * Align messaging to where buyers are in their journey * Establish positioning before any design work begins Design System | Choose one ![designRocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/designRocket.svg) #### Design Rocket ##### Conversion-proven design, delivered faster * Start from proven B2B conversion patterns, not a blank canvas * Consistent branding across every page from day one * Instant design delivery without sacrificing quality OR ![sprocketRocket](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/sprocketRocket.svg) #### Sprocket Rocket ##### A HubSpot build your team can operate. * Technical scaffolding handled before development begins * Modular build lets marketing update pages independently * Structured for SEO from the ground up ![roi-shadow](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/roi-shadow.svg) #### Ongoing Growth ##### A site that keeps improving after launch * Monthly optimization cycles using real analytics and heatmap data * Identify underperforming pages and test improvements * A prioritized roadmap that compounds over time ## Client results ### Our work, their results. ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _"Our site was functional but basic. **Now, it's professional, efficient, and brings in more business."**_ ![jakub_zenpilot](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/jakub_zenpilot.jpg?width=60&height=60&name=jakub_zenpilot.jpg) Jakub Grajcar ZenPilot ![Zenpilot](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/logos-grey/Zenpilot.svg) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _"It was a truly refreshing process with **no friction, great collaboration,** and a **stellar output**. Lean Labs is the **best HubSpot partner** there is."_ ![dave-exit-five](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/dave-exit-five.jpg?width=60&height=60&name=dave-exit-five.jpg) Dave Gerhardt Exit Five ![exitfive](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/exitfive.png?width=80&height=16&name=exitfive.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _"We **increased website traffic** more than **500%** in under two years, **ranked first in organic search, and grew lead conversion by 700%.**"_ ![client-ashleigh2](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/work/client-ashleigh2.png?width=60&height=60&name=client-ashleigh2.png) Ashleigh Harris RocketSpace ![rocketspace](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/rocketspace.png?width=80&height=17&name=rocketspace.png) ![web-layout](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/web-layout.svg) ### 70+ HubSpot sites launched ![trophy-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/trophy-1.svg) ### 60+ Five-star reviews ![hubspot-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/hubspot-1.svg) ### 12+ Years on HubSpot ![diamond-2](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/diamond-2.svg) ### Diamond HubSpot Solutions Partner [View more success stories](https://www.leanlabs.com/approach/success) ## The full growth system ### How can we help you grow? ![Group 427320657](https://www.leanlabs.com/hubfs/LL%20v5/Images/Group%20427320657.svg) ### AEO SOLUTIONS * Get recommended by AI in ChatGPT, Perplexity, and Google's AI answers when buyers ask * [ AEO Schema ](https://www.leanlabs.com/solutions/hubspot-website-schema-rocket) * [ AEO Answer Hub ](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) * [ AEO Grounding Pages ](https://www.leanlabs.com/redirects) * [ Reviews at Scale ](https://www.leanlabs.com/redirects) * [ Mention Monitoring ](https://www.leanlabs.com/redirects) ### WEB SOLUTIONS * Turn your website into a pipeline machine. * High-performance sites that convert traffic * [ Growth Driven Design ](https://www.leanlabs.com/solutions/growth-driven-design) * [ Website Redesign ](https://www.leanlabs.com/solutions/website-redesign) * [ Website Migrations ](https://www.leanlabs.com/solutions/web-migrations) * [ Website Messaging ](https://www.leanlabs.com/redirects) * [ Sprocket Rocket ](https://www.sprocketrocket.co) ### HUBSPOT SERVICES * Scale content without scaling headcount. * Skilled agents produce content buyers actually trust * [ HubSpot Projects ](https://www.leanlabs.com/solutions/hubspot-projects) * [ HubSpot Breeze Agents ](https://www.leanlabs.com/solutions/hubspot-breeze-agents) * [ HubSpot Migrations ](https://www.leanlabs.com/solutions/web-migrations) * [ For HubSpot Reps Only ](https://www.leanlabs.com/hubspot-reps) * [ HubSpot Accelerator ](https://www.leanlabs.com/growth-workshops) ## The Lean Labs Growth System ### Everything a SaaS growth team needs, in one place. ![search-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/search-gradient.svg) AEO Answer Hub [](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) ![websites](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/websites.svg) Lead Gen Websites You are here [](https://www.leanlabs.com/solutions/lead-generation-website) ![factor8](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/factor8.svg) Loop Marketing Content [](https://www.leanlabs.com/solutions/loop-marketing) ![hubspot-square](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/hubspot-square.svg) HubSpot build & RevOps [](https://www.leanlabs.com/solutions/hubspot-projects) ![click-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/click-gradient.svg) Demand generation [](https://www.leanlabs.com/solutions/loop-marketing/factor8) ## The industries we serve ### Specialized in B2B, with deep experience across key verticals. ### SaaS & Tech Startups and scaleups built on software --- * ![qualio](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/qualio.png?width=100&height=29&name=qualio.png) * ![e5](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/e5.png?width=100&height=29&name=e5.png) * ![rocketspace](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/rocketspace.png?width=100&height=28&name=rocketspace.png) [](https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot) ### Fintech & Payments Payroll, payments and investigating platforms --- * ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=120&height=35&name=visisoft.png) * ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=120&height=35&name=hbp.png) * ![cpay](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cpay.png?width=120&height=34&name=cpay.png) [](https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot) ### Healthcare Life sciences and patient-facing care --- * ![qualio](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/qualio.png?width=100&height=29&name=qualio.png) [](https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot) ### Retail & POS Point of sale and multi-location retail --- * ![posnation](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/posnation.png?width=120&height=35&name=posnation.png) * ![cstore](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cstore.png?width=95&height=27&name=cstore.png) * ![itretail](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/itretail.png?width=120&height=35&name=itretail.png) [](https://www.leanlabs.com/expertise/retail-pos-marketing-agency-hubspot) ### Security & Compliance Risk, ethnics and IT monitoring --- * ![lrn](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/lrn.png?width=120&height=34&name=lrn.png) * ![cimcor](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cimcor.png?width=81&height=24&name=cimcor.png) * ![redapt](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/redapt.png?width=120&height=35&name=redapt.png) [](https://www.leanlabs.com/expertise/security-compliance-marketing-agency-hubspot) ### AI AI native and AI forward companies --- * ![entities](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/entities.svg) * ![answerstack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/answerstack.svg) * ![what-is-best](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/what-is-best.svg) [](https://www.leanlabs.com/expertise/ai-marketing-agency-hubspot) ## FAQ ### Questions B2B brands ask us about lead gen websites. Everything you need to know before getting started. ### What is Design Rocket? Design Rocket is our proprietary component library built on years of B2B conversion data. Instead of designing every site from a blank canvas, we start from a system of production-ready components that have been tested and refined across 70+ website builds. Designs come together faster, branding stays consistent across every page, and conversion patterns are baked into the system from the start rather than figured out page by page. [See how we work ](https://www.leanlabs.com/approach/why-lean-labs) ### What is Sprocket Rocket? Sprocket Rocket is the structural framework powering every HubSpot CMS site we build. It handles the technical scaffolding before development begins, so our developers spend their time on the features and optimizations that actually move the needle rather than rebuilding boilerplate from scratch. It also means your marketing team gets a modular, well-structured site they can update and expand without filing an engineering request every time. [Get an AEO baseline score ](#aeo-baseline) ### How long does a lead gen website project take? Most projects run 3–9 weeks from strategy kickoff to a live site, depending on scope. The shorter timeline is possible because Design Rocket and Sprocket Rocket eliminate the from-scratch design and build work that slows most agency projects down. After launch, we offer ongoing optimization cycles using real analytics and heatmap data, so the site keeps improving. [See if we are a fit ](https://www.leanlabs.com/approach/why-lean-labs) ### Why build on HubSpot CMS? HubSpot connects your website directly to your CRM, so every visit, form fill, and demo request flows into your pipeline data without any integration work. The platform is built for marketers to update, meaning your team can create and publish pages without an engineering ticket. We have been a HubSpot Diamond Solutions Partner since 2013 and have shipped 70+ HubSpot websites. This isn't a secondary offering for us. It's the core of what we build. [Explore Loop Marketing ](https://www.leanlabs.com/solutions/loop-marketing) ### What if we already have a website? We audit what you have, identify the specific conversion gaps, and recommend the right approach. That sometimes means a full rebuild and sometimes means a targeted overhaul of your messaging and page architecture while keeping the existing structure. We start with the strategy phase regardless, because most sites have underperforming messaging long before they have a visual design problem. [See programs and pricing ](https://www.leanlabs.com/pricing) ### What pages go into a launchpad site? The launchpad typically covers 3–8 pages: a homepage, 2–4 solution or service pages, and a conversion-oriented page like a pricing overview or demo booking page. Every page maps directly to a specific step in your buyer's journey. Pages that don't directly support a buying decision are better candidates for the optimization phase after launch, when we have real data telling us what to build next. [See client results ](https://www.leanlabs.com/approach/success) ### How do you approach messaging before design starts? We run a messaging sprint using our MessageRocket framework before anyone opens a design tool. This covers segmenting your buyers, mapping the buyer journey per core solution, writing a page-by-page messaging framework, and assembling your proof point inventory. When the messaging sprint is done well, the design phase moves significantly faster because designers know exactly what each page needs to accomplish. [View success stories ](https://www.leanlabs.com/approach/success) ### How is this different from hiring a freelancer or a general agency? Most freelancers deliver a site and move on. Most general agencies don't have deep experience in HubSpot CMS or the specific conversion architecture that B2B buyers respond to. We bring a dedicated senior team with proprietary tooling, 70+ HubSpot websites shipped, and an engagement structure built around ongoing performance rather than a one-time handoff. [Talk to us about fit ](https://www.leanlabs.com/schedule) ### What does continuous optimization look like after a site launches? After launch, we run iterative optimization sprints driven by real analytics, heatmaps, and session recordings. Each sprint identifies what's working, what's costing you conversions, and what to build or change next. This is the core of Growth-Driven Design: launch a focused site fast, then improve it continuously with data instead of betting everything on a single redesign. [See how Loop Marketing works ](https://www.leanlabs.com/solutions/loop-marketing/factor8) ### Are you a good fit for conversion-focused B2B website work? Yes. Every engagement we run starts with messaging and buyer research before anyone opens a design tool. We don't treat conversion as a feature to add at the end. It's the organizing principle of how we structure pages, write copy, and choose what to build. We've shipped 70+ B2B sites with this approach, all of them built specifically to move buyers toward a demo or qualified conversation. [Book a meeting ](https://www.leanlabs.com/schedule) ### Do you work with startups scaling from $1M to $10M in revenue? That's one of our most common client profiles. At that stage, your go-to-market motion is starting to solidify and your website needs to keep pace with it. We help companies at this inflection point get a site that reflects where they're headed, not just where they've been. The launchpad model works well here because you get a high-quality, conversion-focused site in one quarter without a multi-year agency retainer. ### What should a startup CEO know before hiring a website agency? Most website projects fail because they prioritize design over strategy. A site that looks great but has vague messaging doesn't convert. Before you hire anyone, get clarity on who your best-fit buyer is, what makes your offer distinct, and what action you want visitors to take. If an agency isn't asking those questions in the first conversation, that's a signal. Our process starts with messaging and positioning, not wireframes. ### Do you develop the messaging strategy as part of the website build? Yes. Messaging strategy is phase one of every engagement we run. We use our MessageRocket framework to segment your buyers, map the journey per solution, and write a page-by-page messaging framework before any design work begins. Most agencies skip this step or treat it as a quick kickoff call. We treat it as the foundation the entire site is built on, because the words on your site matter more than how the site looks. ### What is growth-driven website design and is it a good fit for SaaS companies? Growth-Driven Design replaces the traditional one-and-done agency model with a launchpad site followed by continuous, data-driven improvement cycles. For SaaS companies specifically, it's a strong fit because your product and positioning evolve quickly. Rather than locking into a website that reflects last year's messaging, GDD lets your site evolve alongside your go-to-market. We've used this methodology across 70+ HubSpot websites and it's the foundation of how every project we run is structured. ### What's the alternative to a traditional website redesign? The traditional model asks you to plan everything up front, wait months for a finished product, then hope it performs. The alternative is a launchpad model: launch a focused, conversion-ready site in 60 to 90 days based on your best current knowledge, then improve it continuously using real visitor data. You get to market faster, you don't bet the entire project on assumptions, and the site gets measurably better over time instead of sitting unchanged until the next redesign cycle. ### Do you do conversion-focused website design on HubSpot? It's the core of what we build. Every site we ship is built on HubSpot CMS using our Design Rocket component library and Sprocket Rocket framework. Both tools were built specifically for conversion-oriented B2B sites: components are tested and refined across 70+ builds, page structures map directly to buyer journeys, and the result is a site your marketing team can update and optimize without engineering support. ### Do you build modular HubSpot websites? Yes. Sprocket Rocket, our proprietary HubSpot development framework, is built around a modular architecture. Your marketing team gets a library of flexible, reusable modules they can assemble into new pages without touching code. This means faster iteration, fewer bottlenecks, and a site that grows with your team instead of requiring a developer every time you want to add a page or run a campaign. ### Do you offer AEO alongside website redesign? Yes. Answer Engine Optimization is a standalone service we offer, and it also integrates naturally into website projects. When we build or redesign your site, we structure the content and schema so your pages are readable and citable by AI models like ChatGPT, Perplexity, and Gemini. If you want ongoing AEO work after the site launches, we can run that as a separate engagement. The two work better together because a well-structured site is the foundation AEO depends on. ## Still have questions? Ask anything about Lean Labs and get an instant answer. [![ai-sparkle](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ai-sparkle.svg)Launch AI Mode](https://www.leanlabs.com/ai-mode) [See Full FAQ](/faq) ## If your current site isn't generating qualified demos, we should probably talk. We'll scope the project and give you a quote. Most sites go from kickoff to launch in one quarter. * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)Strategy first process * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)HubSpot Diamond Partner * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)Live in one quarter Get an instant quote [See pricing](https://www.leanlabs.com/pricing) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ 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