---
description: Discover the hidden strategies and secrets to 10X your clients' growth in just 36 months with a winning growth-driven design approach. Learn how to continuously experiment and optimize your website for maximum results.
image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png
title: Your Website Should Be a Living Experiment
---

![iPad Frame](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/iPad%20Frame.png?width=242&height=179&name=iPad%20Frame.png) 

#### Discover the Hidden Strategies We Use to 10X Our Clients' Growth in 36 Months! 

[Get Started](https://www.leanlabs.com/playbook)

[ Key Insights ](https://www.leanlabs.com/shift) [ ](/shift/topic/) [ Your Website Should Be a Living Experiment ](https://www.leanlabs.com/shift/your-website-should-be-a-living-experiment) 

[Marketing Strategy/Steps](https://www.leanlabs.com/shift/tag/marketing-strategy-steps)

[View All](https://www.leanlabs.com/shift)

### Your Website Should Be a Living Experiment

Your website should be a living experiment. If it's not, you're doing it wrong.

Every month you should be running at least one campaign. Bare minimum.   
  
From there, follow your data, then make another experiment.  
  
In this episode of Growth Team Radio, Mallory and I chat about how to adopt a winning growth-driven design (GDD) approach to your website. Here's the Cliff's Notes  
  
Traditional web design:   
🏗️ Build it   
🚀 Launch it   
🙈 Forget it  
  
GDD approach:   
🔄 Build   
📊 Measure   
🧠 Learn   
🔁 Repeat  
  
Check out the full episode for more of my secret sauce on how to use GDD strategies to level-up your marketing game. 

[ ![Kevin Barber](https://www.leanlabs.com/hs-fs/hubfs/LLv3/images/about-kevin@2x.png?width=80&height=80&name=about-kevin@2x.png "Kevin Barber") ](https://www.leanlabs.com/blog/author/kevin) 

is the Head of Growth @ Lean Labs. He’s obsessed with replicating growth for deserving brands and has led Lean Labs to Inc. 5000 recognition, High Impact HubSpot Partner status, and achieved a 2CC Award. Kevin is also a Faculty Member for DigitalMarketer & M3 Mastermind.   
  
A father of 3 based in Tampa, FL, Kevin loves nothing more than riding bikes and building brands! His personal motto? “Be grateful, yet unsatisfied.” Connect with Kevin on [LinkedIn](http://www.linkedin.com/in/kevinbarber).

#### Related Insights. 

[](/shift/topic/) 

#### About Lean Labs

The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀

![cover](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/cover.png?width=120&height=96&name=cover.png) 

### Discover the Hidden Strategies We Use to 10X Our Clients Growth in 36 Months! 

**The Growth Playbook is a FREE guide** to planning, budgeting and accelerating your company’s growth.

[Get Started](https://www.lean-labs.com/playbook)

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