---
description: Unlock the hidden strategies to achieve 10X growth for your business in just 36 months with powerful design and messaging techniques. Learn how to improve key website metrics and crush conversion troubles.
image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png
title: You Don't Have a Traffic Problem... You Have a Messaging Problem
---

![iPad Frame](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/iPad%20Frame.png?width=242&height=179&name=iPad%20Frame.png) 

#### Discover the Hidden Strategies We Use to 10X Our Clients' Growth in 36 Months! 

[Get Started](https://www.leanlabs.com/playbook)

[ Key Insights ](https://www.leanlabs.com/shift) [ Marketing Strategy/Steps ](/shift/topic/marketing-strategy-steps) [ You Don't Have a Traffic Problem... You Have a Messaging Problem ](https://www.leanlabs.com/shift/messaging-problems) 

[Marketing Strategy/Steps](https://www.leanlabs.com/shift/tag/marketing-strategy-steps)

[View All](https://www.leanlabs.com/shift)

### You Don't Have a Traffic Problem... You Have a Messaging Problem

Most businesses don't have a traffic problem. They have a messaging problem.

Are you struggling with:   
📉 Abysmal conversion rates   
🏃‍♂️ Visitors sprinting for the exit button   
📧 Email campaigns that get crickets

?

That means it’s time to set some benchmarks! In this episode of Growth Team Radio, Mallory and I chatted about the powerful duo of design and messaging and their influence on your key website metrics. 

Key metrics to watch:   
📊 Click rates   
🚪 Exit rates   
💹 Conversion rates

Remember: You don't need more traffic: you need better messaging!

Check out the full episode for more tips and tricks for crushing your conversion troubles.

[ ![Kevin Barber](https://www.leanlabs.com/hs-fs/hubfs/LLv3/images/about-kevin@2x.png?width=80&height=80&name=about-kevin@2x.png "Kevin Barber") ](https://www.leanlabs.com/blog/author/kevin) 

is the Head of Growth @ Lean Labs. He’s obsessed with replicating growth for deserving brands and has led Lean Labs to Inc. 5000 recognition, High Impact HubSpot Partner status, and achieved a 2CC Award. Kevin is also a Faculty Member for DigitalMarketer & M3 Mastermind.   
  
A father of 3 based in Tampa, FL, Kevin loves nothing more than riding bikes and building brands! His personal motto? “Be grateful, yet unsatisfied.” Connect with Kevin on [LinkedIn](http://www.linkedin.com/in/kevinbarber).

#### Related Insights. 

[Marketing Strategy/Steps](/shift/topic/marketing-strategy-steps) [ Maximize Your Conversion Rates in 5 Simple Steps ](https://www.leanlabs.com/shift/maximizing-conversion-rates) [ Mastering Metrics: Chris DuBois Turns Goodhart's Law into Marketing Gold ](https://www.leanlabs.com/shift/goodharts-law) 

#### About Lean Labs

The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀

![cover](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/cover.png?width=120&height=96&name=cover.png) 

### Discover the Hidden Strategies We Use to 10X Our Clients Growth in 36 Months! 

**The Growth Playbook is a FREE guide** to planning, budgeting and accelerating your company’s growth.

[Get Started](https://www.lean-labs.com/playbook)

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