🙅 Your website is probably repelling 99% of your visitors.
Sounds harsh, but it’s true! Why?
Less than 1% of your traffic is ready to buy. Yep, you read that right. 1%. 😱
The other 99%? They're just window shopping. They're curious but not convinced… and definitely not ready for your pushy "Book a Demo" button.
So, how can you capitalize on this cold market and stop your website from screaming "BUY NOW!" at people who aren't ready?
Here's how to flip the script and capture that 99%:
1️⃣ Get in their heads: What are they thinking when they land on your site? (Hint: It's not "I can't wait to sit through a sales pitch!")
2️⃣ Talk to your sales team: What objections do they hear? What makes prospects hesitate?
3️⃣ Redesign your site for the "I'm not ready" crowd.
The cold market wants to feel seen and understood, to scroll through your site and say, " Oh, these guys get me.”
How can you accomplish this?
👍 Address their problems first
📈 Show results you've delivered
⚙️ Explain your process
🏅 Prove it with customer stories
Only THEN should you even whisper about demos or quotes.
Remember: In SaaS, the riches are in the niches... and in the 99% you're currently ignoring.