--- description: Is your website repelling 99% of visitors? Find out why - and how to fix it - in this straightforward post. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Why Most B2B Sites Repel 99% of Site Visitors --- ![iPad Frame](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/iPad%20Frame.png?width=242&height=179&name=iPad%20Frame.png) #### Discover the Hidden Strategies We Use to 10X Our Clients' Growth in 36 Months! [Get Started](https://www.leanlabs.com/playbook) [ Key Insights ](https://www.leanlabs.com/shift) [ ](/shift/topic/) [ Why Most B2B Sites Repel 99% of Site Visitors ](https://www.leanlabs.com/shift/attracting-cold-traffic) [Marketing Strategy/Steps](https://www.leanlabs.com/shift/tag/marketing-strategy-steps) [View All](https://www.leanlabs.com/shift) ### Why Most B2B Sites Repel 99% of Site Visitors 🙅 Your website is probably repelling 99% of your visitors. Sounds harsh, but it’s true! Why? Less than 1% of your traffic is ready to buy. Yep, you read that right. 1%. 😱 The other 99%? They're just window shopping. They're curious but not convinced… and definitely not ready for your pushy "Book a Demo" button. So, how can you capitalize on this cold market and stop your website from screaming "BUY NOW!" at people who aren't ready? Here's how to flip the script and capture that 99%: 1️⃣ Get in their heads: What are they thinking when they land on your site? (Hint: It's not "I can't wait to sit through a sales pitch!") 2️⃣ Talk to your sales team: What objections do they hear? What makes prospects hesitate? 3️⃣ Redesign your site for the "I'm not ready" crowd. The cold market wants to feel seen and understood, to scroll through your site and say, " Oh, these guys get me.” How can you accomplish this? 👍 Address their problems first 📈 Show results you've delivered ⚙️ Explain your process 🏅 Prove it with customer stories Only THEN should you even whisper about demos or quotes. Remember: In SaaS, the riches are in the niches... and in the 99% you're currently ignoring. [ ![Kevin Barber](https://www.leanlabs.com/hs-fs/hubfs/LLv3/images/about-kevin@2x.png?width=80&height=80&name=about-kevin@2x.png "Kevin Barber") ](https://www.leanlabs.com/blog/author/kevin) is the Head of Growth @ Lean Labs. He’s obsessed with replicating growth for deserving brands and has led Lean Labs to Inc. 5000 recognition, High Impact HubSpot Partner status, and achieved a 2CC Award. Kevin is also a Faculty Member for DigitalMarketer & M3 Mastermind. A father of 3 based in Tampa, FL, Kevin loves nothing more than riding bikes and building brands! His personal motto? “Be grateful, yet unsatisfied.” Connect with Kevin on [LinkedIn](http://www.linkedin.com/in/kevinbarber). #### Related Insights. [](/shift/topic/) #### About Lean Labs The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀 ![cover](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/cover.png?width=120&height=96&name=cover.png) ### Discover the Hidden Strategies We Use to 10X Our Clients Growth in 36 Months! **The Growth Playbook is a FREE guide** to planning, budgeting and accelerating your company’s growth. 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