--- description: Here's the Lead Generation resources, training on how we do our lead magnets and how lead generatio needs to fit inside the... image: https://www.leanlabs.com/hubfs/033B842E-E39E-4A28-9098-8E3B3CAB1232.jpg title: Lead Generation Resources & Training --- ![](https://www.leanlabs.com/hs-fs/hubfs/LLv3/images/Lean%20Generation@2x.png?width=200&name=Lean%20Generation@2x.png) ###### Thanks for downloading # The Lead Generation Resource Pack ![](https://play.vidyard.com/MaM8DhLi5e9kfiqpQgEMu8.jpg) ###### **Step 01** **Watch** the video above first [ Scroll To ](#) ###### **Module 01:** the value ladder & brand narrative In this module we rethink the role of a lead magnet from simple lead acquisition to lead acquisition PLUS activation in line with the buyer journey. ![](https://play.vidyard.com/1B3kXXNPZhYdSPoKuc96ua.jpg) ###### **Module 02:** the 4 characteristics of great lead magnets In this module, we dive into the four characteristics that make up great lead magnets. If your lead magnet does not have these four characteristics, conversion rates will suffer significantly. ![](https://play.vidyard.com/ZXpnvFP35K5ZUz9a45bbW2.jpg) ###### **Module 03:** the lead generation toolbox **The fundamentals of website lead generation** In this module, we look at the foundational infrastructure required to generate leads at scale. ![](https://play.vidyard.com/fxo21wGBaVueT3w8KBzAt5.jpg) ###### **Module 04:** lead generation and the six levers of growth **Nothing matters if you don't drive meaningful growth.** In this module, we discuss pitfalls that hold lead generation back. If your lead magnet does not help you move all six levers of growth, it will not help drive actual growth as well as it could. ![](https://play.vidyard.com/o64TBXzPoDSYaan6MeJTMK.jpg) Get Scheduled [View All](#) © 2026 Brandvious, Inc. All rights reserved. [Privacy policy](https://www.lean-labs.com/tos). Copy, design & dev by [Lean Labs](https://www.lean-labs.com). 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