--- description: Lean Labs is a web solutions agency specializing in Inbound Marketing, Responsive Web Design, and Agile Web Development. title: Welcome to Lean Labs | Web Solutions Agency | Inbound Marketing | Responsive Web Design --- [![Lean Labs](https://www.leanlabs.com/hs-fs/file-234608554-gif/img/logo.gif)](/ "Home | Lean Labs") menu * [Beliefs](/beliefs) * [Tactics](/tactics) * [Work](/work) * [Resources](/resources) * [Blog](/blog) # Process Checklist Proof for Spelling/Grammar/Format Errors? * I add to Google Docs, look for grammar flags, then add to Grammarly and look for more. Then, as I read I keep my eye out for more. Check Meta Pieces * Is the SEO keyword being used in the title? * Are variations of the keyword in the headings? * Is the SEO keyword in the meta description? * Is the SEO keyword in the url? * Does the meta description connect with the reader's desire? Does it tease the resolution of this desire? Then cut it off before it actually happens (the cliff hanger). * Keep meta under 260 characters. Check Introduction * Does it make a clear and compelling promise for the content of the post? * Is it click-worthy? * Does it match the strategy direction for the post? Check the Conclusion * Does it tie in the content to the CTA in a logical way? * Does it pack a punch, or does it sound like we're just trying to stop writing? * Does it champion the CTA, as in make you want to respond? Check the Body * Are the points relevant to the strategy of the post? * Does the body connect with the intention of the title? * Some writers write an article that's only loosely associated with the title. Good clients catch this and they don't like it. If the title is "how to kill a mockingbird" the article must be about HOW TO kill a mockingbbird. The article must not be about the importance of the mockingbird or the reason you should kill the mockingbbird. * Are the points good or meh? Will readers get value or get regurgitated points? * Does it flow well? Is it easy to read and make progress or do we have long, runon sentences and never-ending paragraphs? Final Check: Is it good? * If yes: Send to client. * If no: Send to writer (or make edits) to make it good. Give clear direction on what would make it "good." A writer doesn't need "this isn't good enough," they need "this is what's missing, this is how you should fix it." * [Home](/ "Lean Labs - Home") * [Beliefs](/beliefs) * [Tactics](/tactics) * [Team](/team) * [Work](/work) * [Resources](/resources) * [Blog](/blog) * [Hire Us](/engage) * © 2002-2016\. Lean Labs. All rights reserved. * 16703 Early Riser Avenue Suite 111 Land O’ Lakes, FL 34638 * Follow on [Facebook](https://www.facebook.com/LeanLabs), [Twitter](https://twitter.com/lean%5Flabs), [LinkedIn](https://www.linkedin.com/company/lean-labs), [Youtube](https://www.youtube.com/user/LeanLabs1). ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", 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Ensure the meta description connects with the reader's desire, teases the resolution without giving it away, and stays under 260 characters.", "@type": "HowToStep" }, { "name": "Check the Introduction", "text": "Confirm the introduction makes a clear and compelling promise for the content of the post, that it is click-worthy, and that it matches the strategy direction for the post.", "@type": "HowToStep" }, { "name": "Check the Conclusion", "text": "Verify the conclusion ties the content to the CTA in a logical way, that it packs a punch rather than sounding like the writer just stopped, and that it champions the CTA in a way that makes the reader want to respond.", "@type": "HowToStep" }, { "name": "Check the Body", "text": "Ensure the points are relevant to the post strategy and connect with the intention of the title. Verify the article directly addresses what the title promises rather than loosely covering related topics. 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