--- description: Loop marketing teams track metrics at three levels: activity metrics (what agents and team members are doing), quality metrics (how well the work… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What KPIs and metrics do loop marketing teams actually track? --- Loop Marketing What KPIs and metrics do loop marketing teams actually track? # What KPIs and metrics do loop marketing teams actually track? Loop marketing teams track metrics at three levels: activity metrics (what agents and team members are doing), quality metrics (how well the work performs), and outcome metrics (whether the work affects revenue). Outcome metrics include changes in impressions, clicks, and conversions for content touched by agents versus a control group, along with time saved for subject matter experts. The Measured Marketing framework developed by Lean Labs adds specificity that HubSpot's loop marketing guidance does not cover. It tracks leading indicators for both off-site and on-site performance, sales signals and metrics that connect to revenue, and brand metrics and data analysis that produces high return on investment (ROI). At the Evolve stage, the specific data points reviewed each quarter include what was clicked versus overlooked, what converted and at what rates against industry benchmarks, what buyers responded to, and what questions they asked. For attribution, a two-method approach works best: buyer self-reported attribution (asking "how did you hear about us?" via open text field at key conversion points) layered with link-based journey tracking (creating targeted accounts for each campaign with isolated URL structures to track individual user journeys by segment). Self-reported attribution tends to be highly accurate when left as an open input rather than a dropdown. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ 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