--- description: Onboarding follows a 90-day structure across three phases. Days 1 through 10 focus on foundation: identifying the Ideal Customer Profile (ICP) and target… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What does onboarding with a loop marketing agency actually look like? --- Loop Marketing What does onboarding with a loop marketing agency actually look like? # What does onboarding with a loop marketing agency actually look like? Onboarding follows a 90-day structure across three phases. Days 1 through 10 focus on foundation: identifying the Ideal Customer Profile (ICP) and target segments at a detailed level, collecting all core company context (industry facts, company facts, solution facts, frequently asked questions), and establishing documented brand beliefs and points of view. Days 10 through 60 focus on building AI agents and producing content. Days 60 through 90 run the first optimization cycle. During the agent-building phase, the agency develops AI agents that create first drafts of all target marketing assets, including emails, web pages, ads, social posts, blog posts, and FAQ responses. Agents get trained on brand context, and quality rules get developed that improve clarity and brand voice execution. Lean Labs builds rules so content can be remixed at scale across formats and channels. The first full campaign cycle picks one specific product or service and one specific buyer segment, then builds a strong landing page, FAQ coverage, and a supporting content cluster across on-site and off-site channels. By month six, most teams have at least two campaigns running with enough performance data to begin quarterly optimization. The agency often helps get the system airborne, after which teams can take day-to-day execution in-house and use the agency only for consulting on performance improvement. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 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