The first 30 days after a HubSpot migration should focus on three priorities: verifying data accuracy by spot-checking sample records against your source system, confirming all workflows and automations are firing correctly, and monitoring organic traffic and lead flow daily to catch regressions before they compound.
Week one is technical verification. Cross-check a representative sample of contact records, deals, and company records to confirm field values, associations, and lifecycle stages transferred correctly. Test every form on the live site to confirm submissions create or update contacts properly and trigger the right workflows. Verify that tracking code, Google Tag Manager, and any conversion pixels are installed on every page template. Week two shifts to SEO monitoring. Check Google Search Console daily for crawl errors, 404 pages, and indexing issues. Compare organic traffic week-over-week against your pre-migration baseline. Flag any pages showing significant traffic drops and investigate redirect accuracy. Weeks three and four focus on team adoption and optimization. Run internal training sessions so every team member who touches the website or CRM knows where things live in the new environment. Establish a designated CRM admin who owns data hygiene, configuration updates, and new-hire onboarding. Schedule a formal 30-day review to capture what is working, what needs fixing, and what to prioritize for the next 60 days.