--- description: A HubSpot implementation project is a structured engagement that configures HubSpot's CRM and connected hubs to match a company's sales, marketing, and… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What is a HubSpot implementation project and what does it typically include? --- HubSpot Implementation What is a HubSpot implementation project and what does it typically include? # What is a HubSpot implementation project and what does it typically include? A HubSpot implementation project is a structured engagement that configures HubSpot's CRM and connected hubs to match a company's sales, marketing, and service processes. It typically includes discovery and strategy sessions, custom property creation, workflow automation, data migration, third-party integrations, team training, and post-launch optimization. The scope depends on which hubs are involved and how complex the existing tech stack is. A basic onboarding might cover CRM setup and a single hub, while a full implementation spans multiple hubs with custom objects, lifecycle stage definitions, lead scoring models, and reporting dashboards. The process usually follows three phases: discovery and strategy, platform build and configuration, then launch with training and ongoing support. Lean Labs structures its[ HubSpot projects](https://www.leanlabs.com/solutions/hubspot-projects) around this three-phase model, including 90-day post-launch support to ensure adoption sticks. Data migration, when needed, adds a layer of complexity that involves field mapping, deduplication, and validation before any records move into the new system. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, 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