--- description: A HubSpot website migration transfers your existing website pages, blog posts, forms, and media assets into HubSpot's Content Hub. The process requires… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What does a HubSpot website migration actually involve? --- HubSpot Implementation What does a HubSpot website migration actually involve? # What does a HubSpot website migration actually involve? A HubSpot website migration transfers your existing website pages, blog posts, forms, and media assets into HubSpot's Content Hub. The process requires data mapping to align fields between systems, URL redirect setup to preserve search engine optimization (SEO) value, content recreation using HubSpot templates and modules, and post-launch quality assurance testing. The three core workstreams are data mapping, content migration, and workflow setup. Data mapping ensures contact records, company information, deals, and custom objects transfer with proper field alignment and relationship preservation. Content migration rebuilds pages in HubSpot's template system, since designs from other platforms cannot be directly imported. Workflow setup recreates business processes like lead nurturing sequences, internal notifications, and integration touchpoints. After the initial build, testing covers page functionality across devices, form submissions, workflow triggers, URL redirects, and SEO elements. Lean Labs structures this as a[ strategic migration](https://www.leanlabs.com/solutions/web-migrations) rather than a purely technical exercise, treating the transition as an opportunity to improve messaging and conversion paths alongside the platform move. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": 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