--- description: The most common migration failures are broken URL redirects that tank organic traffic, missing metadata (titles, descriptions, alt text) that weakens… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What are the most common things that go wrong during a HubSpot website migration? --- HubSpot Implementation What are the most common things that go wrong during a HubSpot website migration? # What are the most common things that go wrong during a HubSpot website migration? The most common migration failures are broken URL redirects that tank organic traffic, missing metadata (titles, descriptions, alt text) that weakens search rankings, incomplete content inventory that leaves pages behind, and tracking code gaps that break analytics and attribution after launch. Redirect errors cause the most visible damage. If your redirect map has gaps or incorrect destinations, Google treats moved pages as lost content and drops their rankings. This shows up as a sudden traffic cliff within the first week after launch. The second common issue is data duplication during CRM migration, where contact records merge incorrectly or create duplicates that corrupt reporting and trigger wrong automation sequences. Third, teams often underestimate the scope of content that needs migrating. Pages buried in subdirectories, orphaned landing pages, and resource PDFs get missed in the initial audit and only surface when someone clicks a dead link after go-live. Fourth, tracking and analytics breaks happen when the HubSpot tracking code, Google Tag Manager tags, or conversion pixels are not reinstalled on the new templates. Building a staging environment and running a parallel test migration before the real cutover catches most of these issues. Post-launch, a dedicated monitoring period of at least two weeks helps identify problems before they compound. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "Lean Labs helps B2B SaaS & tech startups & scaleups on HubSpot grow with Lead Gen Sites, AEO, & Loop Marketing", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Avenue, Suite 11", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": [ "https://www.linkedin.com/in/thekevinbarber", "https://www.thekevinbarber.com/", "https://www.entities.org/entity/kevin-barber" ], "jobTitle": "Head of AI Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "HubSpot Migrations", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "HubSpot Websites", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com/#website", "url": "https://www.leanlabs.com/", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com/#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization.", "potentialAction": { "name": "Request a Meeting", "@type": "Action", "target": "https://www.leanlabs.com/schedule" } }, { "@id": "https://www.leanlabs.com/faq/hubspot-implementation/what-are-the-most-common-things-that-go-wrong-during-a-hubspot-website-migration", "url": "https://www.leanlabs.com/faq/hubspot-implementation/what-are-the-most-common-things-that-go-wrong-during-a-hubspot-website-migration", "name": "What are the most common things that go wrong during a HubSpot website migration?", "@type": "FAQPage", "about": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "HubSpot Website Migration", "@type": "Thing" }, "author": { "@id": "https://www.leanlabs.com/#organization" }, "isPartOf": { "@id": "https://www.leanlabs.com/#website" }, "mentions": [ { "name": "HubSpot", "@type": "Thing" }, { "name": "Google Tag Manager", "@type": "Thing" }, { "name": "Google Search Console", "@type": "Thing" }, { "name": "URL Redirects", "@type": "Thing" }, { "name": "CRM Data Migration", "@type": "Thing" } ], "breadcrumb": { "@id": "https://www.leanlabs.com/faq/hubspot-implementation/what-are-the-most-common-things-that-go-wrong-during-a-hubspot-website-migration#breadcrumb" }, "inLanguage": "en-US", "mainEntity": [ { "name": "What are the most common things that go wrong during a HubSpot website migration?", "@type": "Question", "acceptedAnswer": { "text": "The most common HubSpot website migration failures are broken URL redirects that tank organic traffic, missing metadata (titles, descriptions, alt text) that weakens search rankings, incomplete content inventory that leaves pages behind, and tracking code gaps that break analytics and attribution after launch. Redirect errors cause the most visible damage because Google treats moved pages as lost content and drops their rankings, which shows up as a sudden traffic cliff within the first week. Data duplication during CRM migration is also common, where contact records merge incorrectly or create duplicates that corrupt reporting and trigger wrong automation sequences. Teams often underestimate the scope of content that needs migrating, including pages buried in subdirectories, orphaned landing pages, and resource PDFs that only surface when someone clicks a dead link after go-live. Tracking and analytics breaks happen when the HubSpot tracking code, Google Tag Manager tags, or conversion pixels are not reinstalled on the new templates. Building a staging environment and running a parallel test migration before the real cutover catches most of these issues, and a dedicated post-launch monitoring period of at least two weeks helps identify problems before they compound.", "@type": "Answer" } }, { "name": "How do you prevent broken redirects during a HubSpot website migration?", "@type": "Question", "acceptedAnswer": { "text": "Preventing broken redirects during a HubSpot website migration requires building a complete redirect map before launch by crawling the existing site to capture every URL, then mapping each one to its new destination in HubSpot. Running a parallel test migration in a staging environment lets you validate that every redirect resolves correctly before the real cutover. After launch, monitoring for 404 errors during the first two weeks using Google Search Console and HubSpot's URL redirect tools catches any gaps that slipped through the initial audit.", "@type": "Answer" } } ], "description": "Common HubSpot website migration failures include broken URL redirects, missing metadata, incomplete content inventory, tracking code gaps, and CRM data duplication that can tank organic traffic and corrupt reporting.", "dateModified": "2026-07-22", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/faq/hubspot-implementation/what-are-the-most-common-things-that-go-wrong-during-a-hubspot-website-migration#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/faq/", "name": "FAQ", "@type": "ListItem", "position": 2 }, { "item": "https://www.leanlabs.com/faq/hubspot-implementation/", "name": "HubSpot Implementation", "@type": "ListItem", "position": 3 }, { "name": "What are the most common things that go wrong during a HubSpot website migration?", "@type": "ListItem", "position": 4 } ] } ], "@context": "https://schema.org" } ```