--- description: Migration teams make redesign-versus-move decisions based on page performance data, content relevance, and strategic priority. Pages with strong organic… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: How do migration teams decide which pages to redesign versus simply move over? --- HubSpot Implementation How do migration teams decide which pages to redesign versus simply move over? # How do migration teams decide which pages to redesign versus simply move over? Migration teams make redesign-versus-move decisions based on page performance data, content relevance, and strategic priority. Pages with strong organic traffic and conversion rates typically migrate as-is to protect existing value. Pages with low traffic, outdated content, or weak conversion performance get flagged for redesign or removal. The decision process starts with a content audit. The team pulls analytics data for every page: organic traffic, bounce rate, time on page, conversion rate, and inbound links. High-performing pages (top 20% by traffic or conversions) transfer with minimal changes to protect their SEO value and proven conversion patterns. Mid-tier pages get evaluated for strategic importance: does this page serve a critical step in the buyer journey even if its traffic is modest? If yes, it migrates with targeted improvements to copy and CTAs. Low-performing pages with no organic value and no strategic role get consolidated or retired. This audit also reveals gaps where new pages are needed. Lean Labs approaches this through a[ growth-driven design methodology](https://www.leanlabs.com/blog/hubspot-migration-services) that treats migration as a strategic improvement opportunity rather than a lift-and-shift exercise, ensuring the new site is built around conversion performance rather than simply replicating the old structure. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": 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