--- description: Workflow and automation setup is a standard component of HubSpot implementation, not a separate engagement. Most implementation partners dedicate an… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Does HubSpot implementation include workflow and automation setup, or is that a separate engagement? --- HubSpot Implementation Does HubSpot implementation include workflow and automation setup, or is that a separate engagement? # Does HubSpot implementation include workflow and automation setup, or is that a separate engagement? Workflow and automation setup is a standard component of HubSpot implementation, not a separate engagement. Most implementation partners dedicate an entire phase to automating manual processes, including lead routing, nurture sequences, internal notifications, deal stage progression, and task creation. Separating automation from implementation would leave the portal half-built. In a typical phased model, automation work falls in the third phase after data configuration and pipeline setup are complete. Deliverables include lead status definitions, nurture workflow mapping, custom workflows for repeatable processes, email templates and sequences, lead ownership assignment rules, and smart content logic.[ Lean Labs dedicates two full weeks of their six-week implementation](https://www.leanlabs.com/blog/hubspot-marketing-hub-onboarding-startups) to process automation, treating it as core to the project rather than an upsell. Best practice is to start with a small number of high-impact workflows, monitor their performance, and expand automation gradually as adoption solidifies. Companies that try to automate everything on day one create fragile systems that break when business processes change. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", 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