Yes. Training is a standard component of well-structured HubSpot implementation projects, and the best partners design the entire engagement around making your team self-sufficient by project close. Effective training covers system navigation, custom property management, workflow administration, and role-specific use cases for sales, marketing, and service teams.
Training that works goes beyond a single walkthrough session. It includes role-based sessions (sales reps learn pipeline management, marketers learn campaign tools, service teams learn ticketing), hands-on practice in the live portal, and documentation your team can reference after the partner leaves. Lean Labs guarantees one-on-one training and 90-day ongoing support as part of its implementations, with a stated goal of full team adoption. The internal HubSpot champion role is critical here: one person on your team who goes deeper than everyone else, attends every training session, and becomes the go-to resource for questions after the engagement ends. HubSpot Academy offers free certification courses that supplement partner-led training. The combination of structured agency training, an internal champion, and self-paced Academy courses gives most teams enough capability to manage operations independently. Complex custom builds (custom code, advanced integrations) may still require periodic expert support.