--- description: Most companies approach website projects assuming the buyer is as excited about the solution as the seller is. They believe that as long as visitors see… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Why do most companies confuse website projects with website strategy? --- B2B Websites Why do most companies confuse website projects with website strategy? # Why do most companies confuse website projects with website strategy? Most companies approach website projects assuming the buyer is as excited about the solution as the seller is. They believe that as long as visitors see the solution, they’ll want to book a demo. At Lean Labs, we see this as the most common misunderstanding companies bring into their website redesigns—and it leads to building brochure websites focused on features and services rather than buyer-centric[ lead generation websites](https://www.leanlabs.com/solutions/lead-generation-website) focused on solving visitor problems. Companies judge website agency work by visual examples in their industry, evaluating based on looks alone. They rarely ask to see analytics baselines versus post-launch outcomes. The standard questions are about aesthetic preferences and cost rather than effectiveness and ROI timeline. This leads to[ website redesign](https://www.leanlabs.com/solutions/website-redesign) projects that produce prettier versions of underperforming sites. Lean Labs clients instead receive strategic assets sized to fund themselves within 90-120 days. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ 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