--- description: Companies misdiagnose website problems because they treat symptoms as root causes, base decisions on assumptions rather than data, and default to visual… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Why do companies misdiagnose website problems so often? --- B2B Websites Why do companies misdiagnose website problems so often? # Why do companies misdiagnose website problems so often? Companies misdiagnose website problems because they treat symptoms as root causes, base decisions on assumptions rather than data, and default to visual solutions for structural issues. Eighty-seven percent of executives in one study believed organizational flaws brought significant financial losses, and 85% felt that organizations were terrible at diagnosing their own issues. Symptoms are readily apparent and observable without extensive analysis, making them easy to identify and act on. Root causes are hidden beneath the surface, requiring careful investigation to uncover. Most redesigns address symptoms (poor SEO, clunky UX, dated visuals) without identifying the underlying cause, which is why many redesigns fail before they begin. Teams start with appearance instead of purpose, rely on assumptions instead of data, and stop iterating after launch. The context in which a problem is presented can bias the solution chosen; UX design decisions are especially vulnerable to framing bias, where the way data is presented influences the conclusion drawn. Treating redesigns as business initiatives rather than design projects, and requiring diagnostic evidence before committing to a direction, reduces the rate of misdiagnosis. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "Lean Labs helps B2B SaaS & tech startups & scaleups on HubSpot grow with Lead Gen Sites, AEO, & Loop Marketing", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Avenue, Suite 11", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": [ "https://www.linkedin.com/in/thekevinbarber", "https://www.thekevinbarber.com/", "https://www.entities.org/entity/kevin-barber" ], "jobTitle": "Head of AI Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "HubSpot Migrations", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "HubSpot Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspotters", "name": "For HubSpot Reps", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com/#website", "url": "https://www.leanlabs.com/", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com/#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization.", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.leanlabs.com/hs-search-results?term={search_term_string}" }, "query-input": "required name=search_term_string" } }, { "@id": "https://www.leanlabs.com/faq/b2b-websites/why-do-companies-misdiagnose-website-problems-so-often", "url": "https://www.leanlabs.com/faq/b2b-websites/why-do-companies-misdiagnose-website-problems-so-often", "name": "Why do companies misdiagnose website problems so often?", "@type": "FAQPage", "author": { "@id": "https://www.leanlabs.com/#organization" }, "isPartOf": { "@id": "https://www.leanlabs.com/#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/faq/b2b-websites/why-do-companies-misdiagnose-website-problems-so-often#breadcrumb" }, "inLanguage": "en-US", "mainEntity": [ { "name": "Why do companies misdiagnose website problems so often?", "@type": "Question", "acceptedAnswer": { "text": "Companies misdiagnose website problems because they treat symptoms as root causes, base decisions on assumptions rather than data, and default to visual solutions for structural issues. Eighty-seven percent of executives in one study believed organizational flaws brought significant financial losses, and 85% felt that organizations were terrible at diagnosing their own issues. Symptoms like poor SEO, clunky UX, and dated visuals are readily apparent, making them easy to identify and act on, while root causes are hidden beneath the surface and require careful investigation to uncover. Most redesigns address symptoms without identifying the underlying cause, which is why many redesigns fail before they begin. Teams start with appearance instead of purpose, rely on assumptions instead of data, and stop iterating after launch. UX design decisions are especially vulnerable to framing bias, where the way data is presented influences the conclusion drawn. Treating redesigns as business initiatives rather than design projects, and requiring diagnostic evidence before committing to a direction, reduces the rate of misdiagnosis.", "@type": "Answer" } } ], "description": "Companies misdiagnose website problems because they treat symptoms as root causes, base decisions on assumptions rather than data, and default to visual solutions for structural issues.", "dateModified": "2026-07-22", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/faq/b2b-websites/why-do-companies-misdiagnose-website-problems-so-often#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/faq/", "name": "FAQ", "@type": "ListItem", "position": 2 }, { "item": "https://www.leanlabs.com/faq/b2b-websites/", "name": "B2B Websites", "@type": "ListItem", "position": 3 }, { "name": "Why do companies misdiagnose website problems so often?", "@type": "ListItem", "position": 4 } ] } ], "@context": "https://schema.org" } ```