---
description: Growth-driven design is best for B2B and software-as-a-service (SaaS) companies that want measurable, website-driven business results and are willing to…
image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png
title: Who is growth-driven design best for (and who should skip it)?
---

B2B Websites Who is growth-driven design best for (and who should skip it)? 

# Who is growth-driven design best for (and who should skip it)?

Growth-driven design is best for B2B and software-as-a-service (SaaS) companies that want measurable, website-driven business results and are willing to invest in an ongoing, data-driven process. It is not a fit for organizations that want a one-time project with a fixed end date and no ongoing optimization commitment.

GDD works well for companies in a few specific situations: growth-stage businesses (roughly $3 million to $30 million in revenue) that need a site generating pipeline, not just looking professional; teams with 20 to 50 existing pages where five to 10 core pages need premium treatment and the rest can be deprioritized or cut; organizations that want a modular investment structure where they pay per phase rather than committing a large budget upfront; and companies already on HubSpot (or planning to migrate) since GDD's continuous improvement model is built around HubSpot CMS's modular architecture. Companies that should skip GDD include those looking for a one-time "design it, build it, walk away" project (a traditional agency is a better fit), organizations without internal buy-in for iterative, data-driven decision-making, teams that cannot provide timely feedback between phases, and businesses not on HubSpot with no plans to migrate. The distinction comes down to mindset more than budget, since GDD asks a team to fund the website as an ongoing investment that improves every month rather than a periodic expense every two to three years.

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