--- description: A proper website audit evaluates goals alignment, current performance against benchmarks, documented processes, technology infrastructure, content… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: What should a proper website audit actually evaluate? --- B2B Websites What should a proper website audit actually evaluate? # What should a proper website audit actually evaluate? A proper website audit evaluates goals alignment, current performance against benchmarks, documented processes, technology infrastructure, content relevance, and conversion path effectiveness using both qualitative and quantitative methods. The audit should be comprehensive (covering all areas, not just known problem areas), systematic and objective, and recurring rather than a one-time event. Six steps structure an effective audit: confirm goals and objectives are documented and SMART, determine current performance and gaps against a single source of truth, confirm key processes are documented and followed, verify budgets and resources are allocated appropriately, summarize findings with prioritized recommendations, and schedule the next audit. The audit must combine multiple methodologies: qualitative research (user testing, interviews), quantitative analysis (analytics, heat mapping, conversion data), and combined approaches (surveys, expert evaluation). It should verify whether claimed facts are true, whether best practices are followed, whether plans are executed as documented, and whether inputs (like buyer personas) are actually applied during content creation. Connecting site behavior to pipeline is essential; if reporting does not link website activity to revenue, the team optimizes for the wrong outcomes. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean 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