--- description: Solution page messaging should be deeper, more specific, and more decision-oriented than homepage messaging. The homepage attracts with a broad value… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: How solution page messaging should differ from the homepage --- B2B Websites How solution page messaging should differ from the homepage # How solution page messaging should differ from the homepage Solution page messaging should be deeper, more specific, and more decision-oriented than homepage messaging. The homepage attracts with a broad value proposition; the solution page converts by addressing the specific problem, detailing the specific benefits, and providing the specific proof that this solution works for the buyer's situation. Solution pages provide all necessary information: features tied to benefits, specifications, use cases, and variations. Their CTAs are specific ("Schedule a Demo," "See Pricing") rather than the homepage's broader invitations. Social proof on solution pages should be directly relevant to the specific solution; a testimonial from a customer who used that exact service carries more weight than a general company endorsement. Homepage messaging is tailored to attract new prospects broadly; solution page messaging targets buyers at the consideration or decision stage who are comparing specific options. The "so what?" test applies to every feature listed: if a feature statement does not immediately connect to a buyer benefit, it belongs in documentation, not on the solution page. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, 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