--- description: A website should support the sales team by pre-educating buyers and building conviction before sales conversations begin. The website's job is to create… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: How should a website support the sales team? --- B2B Websites How should a website support the sales team? # How should a website support the sales team? A website should support the sales team by pre-educating buyers and building conviction before sales conversations begin. The website's job is to create curiosity and intent in the mind of the buyer, shifting them from quasi-curious to possibly serious and willing to understand what's under the hood. The website must build enough conviction for visitors to decide it's worth an hour of their time—and worth opening themselves up to possibly endless follow-up—to book a demo. The website achieves this by being relevant to visitor problems and goals, and by showing how the company fits into the market compared to competitors. A sales-supporting website shows the company's system, approach, or method that is clearly differentiated. It demonstrates how this system produces results competitors can't match, backed by testimonials showing specific business benefits rather than just likability. When the website does this effectively, sales conversations start at a higher level of conviction. Lean Labs clients see sales teams spending less time educating and convincing, and more time on fit and implementation. A[ strategic website](https://www.leanlabs.com/solutions/lead-generation-website) becomes a tool sales actually uses in their process rather than something they work around. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 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The website's job is to create curiosity and intent, shifting visitors from quasi-curious to possibly serious and willing to understand what's under the hood. It must build enough conviction for visitors to decide it's worth an hour of their time to book a demo. The website achieves this by being relevant to visitor problems and goals, showing how the company fits into the market compared to competitors, and demonstrating a clearly differentiated system, approach, or method that produces results competitors can't match. When the website does this effectively, sales conversations start at a higher level of conviction, and sales teams spend less time educating and more time on fit and implementation.", "@type": "Answer" } }, { "name": "What makes a B2B website a tool for sales instead of something sales works around?", "@type": "Question", "acceptedAnswer": { "text": "A sales-supporting B2B website shows the company's system, approach, or method that is clearly differentiated. It demonstrates how this system produces results competitors can't match, backed by testimonials showing specific business benefits rather than just likability. When the website does this effectively, it becomes a tool sales actively uses in their process because prospects arrive pre-educated and ready for higher-level conversations about fit and implementation.", "@type": "Answer" } } ] } ], "@context": "https://schema.org" } ```