--- description: Website strategy connects directly to revenue generation and growth scalability. The website is the primary conversion point for marketing efforts ,… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: How does website strategy connect to the overall business strategy? --- B2B Websites How does website strategy connect to the overall business strategy? # How does website strategy connect to the overall business strategy? Website strategy connects directly to revenue generation and growth scalability. The website is the primary conversion point for[ marketing efforts](https://www.leanlabs.com/solutions/lean-marketing), meaning site performance determines whether marketing becomes a self-funding growth machine or a cost center. At Lean Labs, we assess strategic alignment by examining the last 10 closed deals: how many were booked on the website, what they booked on, and what the conversion rate of those pages was compared to the bounce or exit rate. The total cost of marketing, sales, ads, and agencies is calculated against digitally driven deals to determine cost per lead, cost per opportunity, and cost per customer. When companies either don’t know their numbers or know their numbers are bad, the correlation with having an underperforming website as a key constraint is nearly 100%. At Lean Labs, we believe most companies do not actually have a traffic problem as much as they have a conversion problem. A proper[ website strategy](https://www.leanlabs.com/approach/why-lean-labs) ensures the site contributes to achieving overall business growth objectives. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": 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