--- description: Users are getting lost when bounce rates spike, time on site drops, and analytics show visitors cycling through multiple pages without completing a task.… image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: How do you know when users are getting lost? --- B2B Websites How do you know when users are getting lost? # How do you know when users are getting lost? Users are getting lost when bounce rates spike, time on site drops, and analytics show visitors cycling through multiple pages without completing a task. Heatmaps, session recordings, and click-tracking tools reveal exactly where users hesitate, scroll past important elements, or click on non-interactive areas. Google Analytics tracks traffic patterns and identifies where visitors exit the site and which pages underperform. Tools like LuckyOrange provide heatmaps showing where users click (and where they do not), how far they scroll, and the exact paths they take through the site. HubSpot reporting layers in metrics like bounce rate, page views, and time on site to surface content that may need structural or navigational changes. Click-through rate data reveals which navigation links perform best and which go ignored. When patterns emerge showing users repeatedly visiting low-value pages or circling back to the homepage, the structure is failing them. The most direct signal is users contacting support to ask where to find information that already exists on the site; that indicates a systemic findability problem rather than a content gap. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", 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