--- description: Drive scalable growth for your fintech or payments company with Lean Labs. We enhance visibility and trust through tailored marketing strategies on HubSpot. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Fintech Growth Strategies | Drive Scalable Success | Lean Labs --- # Lean Labs: Growth For Fintech & Payments Providers ## Your growth team for fintech and payments companies on HubSpot. Buyers judge fintech based on trust before they ever book a demo, and they ask AI first. We help you get recommended, prove you are the safest choice, and turn your marketing into a system that drives scaleable growth. ![diamond-1](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/diamond-1.svg) HubSpot Diamond Solutions Partner since 2013 [Explore AEO](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) [See Pricing](https://www.leanlabs.com/pricing) Buyers ask AI for the best solution HubSpot native AI Trust Evaluation Live Compliance content 0 Expert citations 0 AI source mentions 0 Buyer trust signals 0 Recommended by AI ConnectPay — trusted for startup payroll Top pick High trust Strong citations Compliant Popular choice ## Trusted by fintech and payments teams building on HubSpot [ ![posnation](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/posnation.png?width=284&height=83&name=posnation.png) ](https://www.leanlabs.com/approach/success/posnation) [ ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=284&height=83&name=hbp.png) ](https://www.leanlabs.com/approach/success/the-hbp-group) [ ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=284&height=83&name=visisoft.png) ](https://www.leanlabs.com/approach/success/visisoft) [ ![hubspot_logo.svg](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/hubspot_logo.svg.svg) ](https://www.leanlabs.com/approach/success/hubspot-gdd) [ ![cpay](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cpay.png?width=284&height=82&name=cpay.png) ](https://www.leanlabs.com/approach/success/cpay) ## How has SEO for fintech changed? ### Fintech visibility relies on trust, not keywords Buyers click fewer links and trust AI to give the best recommendation. All before they ever fill out a form. Today, ranking on Google doesn't mean a new customer anymore. ![click-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/click-gradient.svg) ### \-34% Average drop in organic click-through rate when Google AI Overviews appear above results. [Authoritas, 2024](https://authoritas.com/blog/google-seo-ai-overviews-impact-on-organic-search-traffic/) [Authoritas, 2024](https://authoritas.com/blog/google-seo-ai-overviews-impact-on-organic-search-traffic/) ![search-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/search-gradient.svg) ### \~60% Of all Google searches in 2024 ended without a single click to any website. [SparkToro / Datos, 2024](https://sparktoro.com/blog/in-2024-59-4-of-google-searches-ended-without-a-click/) [SparkToro / Datos, 2024](https://sparktoro.com/blog/in-2024-59-4-of-google-searches-ended-without-a-click/) ![trend-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/trend-gradient.svg) ### 25% Projected drop in traditional search engine volume by 2026 as AI chatbots take over discovery. [Gartner, Feb 2024](https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents) [Gartner, Feb 2024](https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents) ## How Lean Labs Grows Fintech Companies ### A purpose built solution designed for financial product market visibility Grow with strategists and skilled agents, that natively run on HubSpot, so achieving growth doesn't mean more headcount. AEO ![search-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/search-gradient.svg) #### Get recommended by AI We structure your product and compliance facts so ChatGPT, Perplexity, and Google's AI answers name you when buyers ask who to trust. [ Explore AEO ](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) Lead Gen Websites ![click-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/click-gradient.svg) #### Turn your site into a pipeline Lead gen websites engineered for fintech, built to convert demo intent and signal trust, not just look good. [ Explore Lead Gen Websites ](https://www.leanlabs.com/solutions/lead-generation-website) Loop Marketing ![factor8](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/factor8.svg) #### Run marketing as a loop Loop Marketing pairs senior strategists with skilled agents to ship content your buyers and their risk teams actually trust. [ Explore Loop Marketing ](https://www.leanlabs.com/solutions/loop-marketing) Agentic Growth Systems ![ai-native](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ai-native.svg) #### Your own AI growth engine Factor8 learns your business, holds your facts in one place, and executes across every channel. [ Explore Agentic Growth Systems ](https://www.leanlabs.com/solutions/loop-marketing/factor8) ##### Embedded trust, higher visibility, scalable growth for fintech companies Built by Lean Labs ## The Solutions Lean Labs Can run for you ### Everything a fintech growth team needs, in one place. ![search-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/search-gradient.svg) AEO Answer Hub [](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) ![websites](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/websites.svg) Lead Gen Websites [](https://www.leanlabs.com/solutions/lead-generation-website) ![factor8](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/factor8.svg) Loop Marketing Content [](https://www.leanlabs.com/solutions/loop-marketing) ![hubspot-square](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/hubspot-square.svg) HubSpot build & RevOps [](https://www.leanlabs.com/solutions/hubspot-projects) ![click-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/click-gradient.svg) Demand generation [](https://www.leanlabs.com/solutions/loop-marketing/factor8) ![Vector 58](https://www.leanlabs.com/hubfs/LL%20v5/Images/Vector%2058.svg) ### MORE WAYS WE HELP #### AEO SOLUTIONS * [ AEO Schema ](https://www.leanlabs.com/solutions/hubspot-website-schema-rocket) * [ AEO Answer Hub ](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) * [ AEO Grounding Pages ](https://www.leanlabs.com/redirects) * [ Reviews at Scale ](https://www.leanlabs.com/redirects) * [ Mention Monitoring ](https://www.leanlabs.com/redirects) #### WEB SOLUTIONS * [ Growth Driven Design ](https://www.leanlabs.com/solutions/growth-driven-design) * [ Website Redesign ](https://www.leanlabs.com/solutions/website-redesign) * [ Website Migrations ](https://www.leanlabs.com/solutions/web-migrations) * [ Website Messaging ](https://www.leanlabs.com/redirects) * [ Sprocket Rocket ](https://www.sprocketrocket.co) #### HUBSPOT SERVICES * [ HubSpot Projects ](https://www.leanlabs.com/solutions/hubspot-projects) * [ HubSpot Breeze Agents ](https://www.leanlabs.com/solutions/hubspot-breeze-agents) * [ HubSpot Migrations ](https://www.leanlabs.com/solutions/web-migrations) * [ For HubSpot Reps Only ](https://www.leanlabs.com/hubspot-reps) * [ HubSpot Accelerator ](https://www.leanlabs.com/redirects) ## The Lean Labs Compound Growth Process ### A proven process for fintech growth ![steps](https://www.leanlabs.com/hubfs/LL%20v5/Images/steps.svg) ![plan](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/plan.svg) ### Go to market plan We outline & plan your marketing funnel and site to get recommended & cited by AI. ![code](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/code.svg) ### System build We fix the site, structure your facts, and stand up the system that runs it. ![click-gradient](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/click-gradient.svg) ### Drive demand We'll help you with content, code & campaigns for AEO success ![roi-shadow](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/roi-shadow.svg) ### Drive growth & ROI We iterate on your key assets to achieve peak performance. ## The Fintech organizations Lean Labs has grown ### Fintech organizations grow faster with us. ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _"Our results with Lean Labs have been great. Our organic search coming into the website has tripled. **We have 10X page views on our blog posts, and new leads have tripled...”**_ ![CP-testimonial](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/CP-testimonial.png?width=60&height=60&name=CP-testimonial.png) Anne-Marie Byrd ConnectPay ![cpay](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cpay.png?width=100&height=29&name=cpay.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _“The quality of our new leads has been great because people have come in understanding how we work. **\[The new messaging\] has resonated really well with everyone.”**_ ![HBP-testimonial](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/HBP-testimonial.png?width=60&height=60&name=HBP-testimonial.png) Phil Denham The HBP Group ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=100&height=29&name=hbp.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _“We have gotten great reactions from people that saw the site for the first time. It was a really fun, great time working with Lean Labs. **We could not have been any happier with the end result.**”_ ![Angela](https://www.leanlabs.com/hs-fs/hubfs/Brandvious%20-%20V2/Images/Angela.jpeg?width=60&height=60&name=Angela.jpeg) Angela DeFranco HubSpot ![hubspot_logo.svg](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/hubspot_logo.svg.svg) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) _"Anyone can build something that looks good. What Lean Labs offers is everything around that, the strategy and execution that actually makes it work. **That's the difference we hadn't found with other agencies."**_ ![lee-drew](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/lee-drew.jpg?width=60&height=60&name=lee-drew.jpg) Lee Drew Visisoft ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=100&height=29&name=visisoft.png) [View more success stories](https://www.leanlabs.com/approach/success) ## The industries Lean Labs helps grow ### Trusted by the Fintech & Payments industry. ### SaaS & Tech Startups and scaleups built on software --- * ![highbyte](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/highbyte.svg) * ![eim](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/eim.png?width=100&height=29&name=eim.png) * ![jar-systems](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/jar-systems.svg) [](https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot) ### Fintech & Payments Payroll, payments and investigating platforms --- * ![visisoft](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/visisoft.png?width=120&height=35&name=visisoft.png) * ![hbp](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/hbp.png?width=120&height=35&name=hbp.png) * ![cpay](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cpay.png?width=120&height=34&name=cpay.png) You are here [](https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot) ### Healthcare Life sciences and patient-facing care --- * ![qualio](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/qualio.png?width=100&height=29&name=qualio.png) [](https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot) ### Retail & POS Point of sale and multi-location retail --- * ![posnation](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/posnation.png?width=120&height=35&name=posnation.png) * ![cstore](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cstore.png?width=95&height=27&name=cstore.png) * ![itretail](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/itretail.png?width=120&height=35&name=itretail.png) [](https://www.leanlabs.com/expertise/retail-pos-marketing-agency-hubspot) ### Security & Compliance Risk, ethnics and IT monitoring --- * ![lrn](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/lrn.png?width=120&height=34&name=lrn.png) * ![cimcor](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/cimcor.png?width=81&height=24&name=cimcor.png) * ![redapt](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Logos/llv6/redapt.png?width=120&height=35&name=redapt.png) [](https://www.leanlabs.com/expertise/security-compliance-marketing-agency-hubspot) ### AI AI native and AI forward companies --- * ![entities](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/entities.svg) * ![answerstack](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/answerstack.svg) * ![what-is-best](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/llv6/what-is-best.svg) [](https://www.leanlabs.com/expertise/ai-marketing-agency-hubspot) ## FAQ ### Your fintech growth questions, answered. ### What makes fintech marketing different? Financial products live or die on trust. Buyers research on their own, weigh risk and compliance, and decide before they ever talk to sales. Growth comes from credible content, a site that converts intent, and showing up where buyers look now, including AI answers. We build for that, not for vanity traffic. ### Can you work within our compliance and brand rules? Yes. We structure your facts, claims, and approved language in one place so every page and post stays on message and on side. Senior strategists handle the nuance instead of leaving it to juniors guessing at what is allowed. ### Why work with a HubSpot-native team? We have been a HubSpot Diamond Solutions Partner since 2013\. Your marketing, content, and reporting live in one system, so you can prove ROI instead of guessing at it. ### How fast do we see results? First outputs ship in the first weeks. Compounding results follow as the system runs. Our fintech and payments clients have seen organic search triple and leads multiply over the first year. ### Do you replace our team or work with it? Either. We plug in as your growth engine or extend the team you have. You get senior strategists plus AI leverage, not interns learning on your budget. ## Ready to grow your fintech the lean way? Get a growth plan built for how AI products get bought today. No fluff, no junior teams, no billable-hour games. * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)GTM experts * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)Proven on HubSpot * ![circle-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/circle-check.svg)Remarkable results Get a growth plan [Explore AEO](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) [Learn about Lead Gen Websites](https://www.leanlabs.com/solutions/lead-generation-website) ## Schedule a meeting ### Let’s build your growth plan. **What we'll cover:** * ![check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/check.svg)Go-To-Market strategy & gaps * ![check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/check.svg)Lead conversion opportunities * ![check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/check.svg)Growth marketing strategies Kevin Barber Head of AI Growth @ Lean Labs Helped 200+ B2B companies drive growth with websites, profitable marketing & AEO. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ 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