--- description: What does Jerry Seinfeld have to do with email marketing and failure? Learn more in this how-to guide that can revolutionize your email marketing. title: The Seinfeld Method: Why You Should Write Marketing Emails Like Jerry image: https://www.leanlabs.com/hubfs/lean-labs-growth-marketing-A030-green.png --- [Blog](https://www.leanlabs.com/blog)/ [Growth Marketing](https://www.leanlabs.com/blog/topic/growth-marketing) # The Seinfeld Method: Why You Should Write Marketing Emails Like Jerry 3 min read time ![The Seinfeld Method: Why You Should Write Marketing Emails Like Jerry](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A030-green.png?width=765&height=430&name=lean-labs-growth-marketing-A030-green.png) **How do you know when a common expression is a load of crap?** When the people credited with proliferating it do EVERYTHING they can to avoid following it. “Many people here do talk about embracing failure, but that’s usually just hype,” said an anonymous Silicon Valley entrepreneur, as quoted by [Forbes](http://www.forbes.com/sites/robasghar/2014/07/14/why-silicon-valleys-fail-fast-mantra-is-just-hype/#134a137f2236) in 2014\. “Many of them fear any kind of failure, and the pressure to succeed is so intense that some new businesses instead find themselves looking for shortcuts.” VIDEO TRAINING ## Get the Growth Playbook. Learn to plan, budget, and accelerate growth with our exclusive video series. You’ll discover: * ![Frame 1984077367](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Frame%201984077367.svg)The 5 phases of profitable growth * ![Frame 1984077367](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Frame%201984077367.svg)12 core assets all high-growth companies have * ![Frame 1984077367](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Frame%201984077367.svg)Difference between mediocre marketing and meteoric campaigns ![Playbook \(2\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Playbook%20(2%29.png?width=1567&height=1593&name=Playbook%20(2%29.png) ### Thanks for submitting the form! The fact is, people don't want to make mistakes if they don't have to. And while a certain amount of trial and error is necessary to any successful marketing program—no marketer can honestly predict exactly how things will pan out for your unique business, target audience, and industry—**modeling your efforts after the success of others is just good business.** The key is modeling the broad concepts without getting stuck on the specifics. ### A Closer Look At Email Marketing Email is a major component of **[growth marketing](/growth-marketing)**. [According to DMA](https://profitindustry.com/ecommerce-statistics/), email has the highest conversion rate (66 percent) when compared to social media, direct mail, and other marketing methods. As such, we recently came across Russell Brunson on the [McMethod Marketing Podcast](http://www.themcmethod.com/episode-74-russell-brunson-combining-best-email-practices-create-perfect-funnels/) (episode #74). Russell, a self-professed "marketing nerd," has maintained an online business for more than a decade. In the interview, Russell openly discusses many of his failures and successes with email marketing. Like how he focused on building his list (almost exclusively) for 3 to 4 years before even thinking about monetization. Obviously, our clients don't have time for such extensive "list nurturing" periods! However, the concept of prioritizing value still rings true. **One of the most fascinating aspects of the interview was "The Seinfeld Method"—a marketing email methodology that helped Russell generate more than $100,000 in sales from one email.** Obviously, you shouldn't expect such results without a sizable audience to draw from, but the same techniques can be applied. For the rest of this article, we'll summarize the bullet points so you can shortcut this method in your own marketing routine. [ ![ai insider cta](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/ai%20insider%20cta.png?width=2480&height=1092&name=ai%20insider%20cta.png) ](https://www.leanlabs.com/solutions/ai/communities/insiders/overview) [ ![AI Insiders Community mobile](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/AI%20Insiders%20Community%20mobile.png?width=680&height=1508&name=AI%20Insiders%20Community%20mobile.png) ](https://www.leanlabs.com/solutions/ai/communities/insiders/overview) ## What Is The Seinfeld Email Marketing Method? The Seinfeld Method serves as a follow-up form of communication to "The Soap Opera Email" – which is typically a story-arch of emails designed to build a relationship with new leads, while introducing them to your products and services. Its primary goal is building trust. "The Soap Opera Email" – which is typically a story arch of emails designed to build a relationship with new leads, while introducing them to your products and services. Its primary goal is building trust. **Subsequently, the Seinfeld Method is short-form storytelling with the goal of entertainment.** If you've ever watched the hit TV series, you may recall it was fondly referred to as "the show about nothing." There was no story arch; each episode stood on its own. One week, the storyline may have been unbelievably whacky and the next, undeniably mundane. Russell uses the same approach when writing for subscribers who have already gone through his Soap Opera sequence. **Each email is like a self-contained Seinfeld episode.** He candidly tells stories of prospect interactions, random life events, and personal observations. And, at the end of each email, he finds a way to _tie the story into_ his products and services. FREE GROWTH TOOL: AI GROWTH GRADER ## Identify your growth roadblocks Get 3 FREE AI-Powered reports that reveal what’s costing you leads, conversions, and revenue. Then, get expert insights for how to fix it. * **Marketing maturity score:** Find out where your strategy is weak (and how to fix it). * **Website copy critique:** Pinpoint the weak points in your messaging (and what to say instead). * **Landing page audit:** See what's blocking conversions on your landing pages (and how to solve it). **Get your growth score now – FREE!** ![Frame 1984077310 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Frame%201984077310%20(1%29.png?width=660&height=543&name=Frame%201984077310%20(1%29.png) ### How To Implement It For Yourself * Begin thinking about your daily life in terms of story. * Keep a log (mental or tangible) of the interactions you have each day. * Pay particular attention to those aspects that surprise, delight, or challenge you. * Choose one such event and write a marketing email as if you were talking to a friend. * Ask yourself: _How can I tie this story back to a particular product or service that we offer?_ * Create a **Call to Action** that links to a related blog article, sales offering or piece of gated content. A Reminder: [Storytelling is NOT synonymous with length](https://www.lean-labs.com/blog/how-long-should-your-marketing-emails-really-be). Use exactly the number of words you need to tell your story—no more and no less. ### Is Seinfeld Email Right For You? Email often gets sold as a magic bullet in the world of online marketing when it's actually just one of many actions to convert leads into customers. Before focusing on email, ask yourself: _Is email really our biggest opportunity for improvement right now? And if not, what is?_ If you are ready to focus on email, we can think of no better shortcut to try than the Seinfeld Method. _**Let us know what you think in the comments below.**_ [ ![july-16-cta (1)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/july-16-cta%20(1).png?width=2146&height=1250&name=july-16-cta%20(1).png) ](https://www.leanlabs.com/growth-workshops) [ ![july-16-mobile](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/july-16-mobile.png?width=804&height=2282&name=july-16-mobile.png) ](https://www.leanlabs.com/growth-workshops) ## Latest, related and recommended posts [ ![What is closed-loop marketing? Definition, process, and examples](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/26%20(2)%20(1).png?width=500&height=500&name=26%20(2)%20(1).png) Growth Marketing What is closed-loop marketing? Definition, process, and examples Read more ](https://www.leanlabs.com/blog/what-is-closed-loop-marketing) [ ![Loop marketing vs. inbound marketing: what changed and what didn't](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/37%20(4)%20(1).png?width=500&height=500&name=37%20(4)%20(1).png) Growth Marketing Loop marketing vs. inbound marketing: what changed and what didn't Read more ](https://www.leanlabs.com/blog/loop-marketing-vs-inbound-marketing) [ ![How to implement loop marketing: the 90-day roadmap](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/32%20(1)%20(1).png?width=500&height=500&name=32%20(1)%20(1).png) Growth Marketing How to implement loop marketing: the 90-day roadmap Read more ](https://www.leanlabs.com/blog/how-to-implement-loop-marketing-90-day-roadmap) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fthe-seinfeld-method-why-you-should-write-marketing-emails-like-jerry%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fthe-seinfeld-method-why-you-should-write-marketing-emails-like-jerry%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fthe-seinfeld-method-why-you-should-write-marketing-emails-like-jerry%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. 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Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 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"BlogPosting", "@context": "https://schema.org", "articleBody": "How do you know when a common expression is a load of crap? When the people credited with proliferating it do EVERYTHING they can to avoid following it. “Many people here do talk about embracing failure, but that’s usually just hype,” said an anonymous Silicon Valley entrepreneur, as quoted by Forbes in 2014. “Many of them fear any kind of failure, and the pressure to succeed is so intense that some new businesses instead find themselves looking for shortcuts.” The fact is, people don't want to make mistakes if they don't have to. And while a certain amount of trial and error is necessary to any successful marketing program—no marketer can honestly predict exactly how things will pan out for your unique business, target audience, and industry—modeling your efforts after the success of others is just good business. The key is modeling the broad concepts without getting stuck on the specifics. A Closer Look At Email Marketing Email is a major component of growth marketing. According to DMA, email has the highest conversion rate (66 percent) when compared to social media, direct mail, and other marketing methods. As such, we recently came across Russell Brunson on the McMethod Marketing Podcast (episode #74). Russell, a self-professed marketing nerd, has maintained an online business for more than a decade. In the interview, Russell openly discusses many of his failures and successes with email marketing. Like how he focused on building his list (almost exclusively) for 3 to 4 years before even thinking about monetization. Obviously, our clients don't have time for such extensive list nurturing periods! However, the concept of prioritizing value still rings true. One of the most fascinating aspects of the interview was The Seinfeld Method—a marketing email methodology that helped Russell generate more than $100,000 in sales from one email. Obviously, you shouldn't expect such results without a sizable audience to draw from, but the same techniques can be applied. For the rest of this article, we'll summarize the bullet points so you can shortcut this method in your own marketing routine. What Is The Seinfeld Email Marketing Method? The Seinfeld Method serves as a follow-up form of communication to The Soap Opera Email – which is typically a story-arch of emails designed to build a relationship with new leads, while introducing them to your products and services. Its primary goal is building trust. The Soap Opera Email – which is typically a story arch of emails designed to build a relationship with new leads, while introducing them to your products and services. Its primary goal is building trust. Subsequently, the Seinfeld Method is short-form storytelling with the goal of entertainment. If you've ever watched the hit TV series, you may recall it was fondly referred to as the show about nothing. There was no story arch each episode stood on its own. One week, the storyline may have been unbelievably whacky and the next, undeniably mundane. Russell uses the same approach when writing for subscribers who have already gone through his Soap Opera sequence. Each email is like a self-contained Seinfeld episode. He candidly tells stories of prospect interactions, random life events, and personal observations. And, at the end of each email, he finds a way to tie the story into his products and services. How To Implement It For Yourself Begin thinking about your daily life in terms of story. Keep a log (mental or tangible) of the interactions you have each day. Pay particular attention to those aspects that surprise, delight, or challenge you. Choose one such event and write a marketing email as if you were talking to a friend. Ask yourself How can I tie this story back to a particular product or service that we offer? Create a Call to Action that links to a related blog article, sales offering or piece of gated content. A Reminder Storytelling is NOT synonymous with length. Use exactly the number of words you need to tell your story—no more and no less. Is Seinfeld Email Right For You? Email often gets sold as a magic bullet in the world of online marketing when it's actually just one of many actions to convert leads into customers. Before focusing on email, ask yourself Is email really our biggest opportunity for improvement right now? And if not, what is? If you are ready to focus on email, we can think of no better shortcut to try than the Seinfeld Method. Let us know what you think in the comments below. 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