--- description: Inspired by Seth Godin: How are you going to grow? By being 10 cents cheaper, or by being 10 cents more trusted? title: Growing your Brand: Price vs Trust image: https://www.leanlabs.com/hs-fs/file-2140926263-jpg/blog_post_imgs/growing.jpg --- [Blog](https://www.leanlabs.com/blog)/ [Growth Marketing](https://www.leanlabs.com/blog/topic/growth-marketing) # Growing your Brand: Price vs Trust 0 min read time ![Growing your Brand: Price vs Trust](https://www.leanlabs.com/hs-fs/file-2140926263-jpg/blog_post_imgs/growing.jpg?width=765&height=430&name=growing.jpg) How are you going to grow? By being 10 percent cheaper, or by being 10 percent more trusted? Marketing by being 10 percent cheaper leads to commoditization. It's a race to the bottom that attracts price motivated buyers and often prevents you from delivering your best product/service. **Growing brands are gaining attention by earning trust.** How many people do you need to truly trust you to achieve your goals? 10, 100, 1000? The only questions you need to ask: 1. Do more people trust and pay attention to you today than 6 months ago? 2. What are you going to do in the next 6 months to radically change the number of people that trust you, and how deeply they trust you? This is how you grow bigger: you get better. ## Latest, related and recommended posts [ ![What is closed-loop marketing? Definition, process, and examples](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/26%20(2)%20(1).png?width=500&height=500&name=26%20(2)%20(1).png) Growth Marketing What is closed-loop marketing? 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