--- description: Inbound marketing is not the get rich quick scheme of marketing. It takes consistent effort over several months before a significant ROI can be seen. title: Inbound Marketing is a Marathon, Not a Sprint image: https://www.leanlabs.com/hs-fs/file-1042036196-png/blog_post_imgs/shutterstock_png.png --- [Blog](https://www.leanlabs.com/blog)/ [ll-no-index](https://www.leanlabs.com/blog/topic/ll-no-index) # Inbound Marketing is a Marathon, Not a Sprint 4 min read time ![Inbound Marketing is a Marathon, Not a Sprint](https://www.leanlabs.com/hs-fs/file-1042036196-png/blog_post_imgs/shutterstock_png.png?width=765&height=430&name=shutterstock_png.png) All too often, we see businesses giving up on inbound marketing prematurely. Many grow frustrated with a lack of ROI after a few weeks and pull the plug. Let's get something straight, inbound marketing is not the get rich quick scheme of the marketing world. It takes consistent effort over several months before a significant ROI can be seen. # The Inbound Marketing Mindset It all [comes down to mindset](//www.lean-labs.com/blog/the-great-misconception-in-inbound-marketing) \- inbound takes a significant but manageable time commitment, but the rewards are considerable. [Studies clearly show](http://blog.spinweb.net/how-long-does-it-take-to-see-results-from-inbound-marketing) that the more you put in, the more you get out of it. Doing inbound marketing right takes several hours every week, and you probably won’t see decent returns for several months. [Our advice](//www.lean-labs.com/blog/five-years-without-inbound-marketing) is that you keep plugging away at it - [smartly, of course](//www.lean-labs.com/blog/5-bad-inbound-marketing-habits-and-how-to-break-them). Inbound marketing thought leader Ann Handley recommends that even the smallest businesses devote [15 minutes per weekday](http://www.annhandley.com/2014/04/16/content-marketing-15-minutes-day/) to inbound marketing. According to Handley, we should all, at the very least, spend some time every day joining existing conversations, curating content and showing a personal side to the business. But let’s be honest - if you want significant business results, you need to invest a bit more time and/or money in a consistent manner. So how much is enough? ### 5 to 20 hours a week A solid inbound marketing campaign will have you spending 5 to 20 hours a week on creating and curating content. If you just want to test the waters and rarely publish original content, one to two hours per day is decent, but it will limit your results. On the other end of the spectrum, an experienced marketer working 4-5 hours every weekday on inbound marketing will likely see larger results much faster. Spend that time blogging, publishing ebooks, curating content and engaging on social media. A blog that represents your brand and is interesting to read will help drive traffic, build your audience, establish your authority and turn your occasional customers into loyal fans. Extensive participation in trending conversations happening on social media will create an emotional bond between prospects and your business. Showing the personal side of your brand makes it more likely buyers will choose you over the competition. ### Inbound marketing takes time Don’t expect results within too short a period of time. Even with a significant investment in marketing, you will likely have to wait months or even a year until you see a major upswing in traffic, leads and sales. The [data shows](http://blog.spinweb.net/how-long-does-it-take-to-see-results-from-inbound-marketing) that companies which publish new blog content once a week and generates content slowly can double its website traffic in 24 months. But a company that pushes out content more aggressively can expect much greater results. Of course, if you’re starting out with a high baseline, with thousands of visiters daily, then growth is likely to be less dramatic and rapid. And every situation is different - what works for one brand doesn’t necessarily work for all. A 2013 study (pdf file available [here](//cdn2.hubspot.net/hub/53/file-19877327-pdf/docs/2013%5Fmit%5Fsloan%5Froi%5Fof%5Fhubspot%5Freport.pdf)) from MIT MBA student [Annie Hung](https://twitter.com/ahung12) tracked the extent to which using HubSpot’s tools enabled businesses to increase traffic and sales lead volume. Her results say it all. Here she correlates months spent emphasizing inbound with lead growth rates, broken down according to baseline lead volume prior to the study: ![inbound-marketing-lead-growth](https://www.leanlabs.com/hs-fs/file-1029652673-png/blog_post_imgs/inbound-marketing-marathon/inbound-marketing-lead-growth.png?width=1000&name=inbound-marketing-lead-growth.png) And here she correlates a commitment to inbound in the B2C and B2B sectors with growth in traffic as well as leads: ![inbound-marketing-year-over-year](https://www.leanlabs.com/hs-fs/file-1029652678-png/blog_post_imgs/inbound-marketing-marathon/inbound-marketing-year-over-year.png?width=750&name=inbound-marketing-year-over-year.png) As you can see, the highest share of results across company types went to doubling the yield! ### Stay committed In order to be effective, inbound marketing takes hours and months. It’s a marathon, not a sprint. If you are willing to put in the time consistently over a long period, you will see awesome results. There aren’t any true shortcuts, but this type of commitment isn’t for everybody, so if faster results are important to you, you might want to consider [hiring an expert service provider](//www.lean-labs.com/blog/how-to-hire-an-inbound-marketing-agency). If you adopt inbound with a marathon runner's mindset, you'll find victory at the finish. Your SEO will improve, so more potential customers will find you through search. Your audience and customer base will grow, allowing you to market to more people with email. Word-of-mouth referrals will start coming in. You’ll get more website traffic and ultimately more sales. Just don't stop short of the finish line. ## Latest, related and recommended posts [ ![The Content Repurposing Toolkit](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/repurposing%20content%20video%20thumb%2001.jpg?width=500&height=500&name=repurposing%20content%20video%20thumb%2001.jpg) ll-no-index The Content Repurposing Toolkit Read more ](https://www.leanlabs.com/blog/the-content-repurposing-toolkit) [ ![How Trigger-Based Email Marketing Can Drive Incredible Results](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/trigger-based-email-marketing-results.jpg?width=500&height=500&name=trigger-based-email-marketing-results.jpg) Growth Marketing How Trigger-Based Email Marketing Can Drive Incredible Results Read more ](https://www.leanlabs.com/blog/trigger-based-email-marketing-results) [ ![Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/SR_Lead-Capture-Publishing%20(1).png?width=500&height=500&name=SR_Lead-Capture-Publishing%20(1).png) ll-no-index Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates Read more ](https://www.leanlabs.com/blog/lead-capture-websites-dramatically-increase-conversion-rates) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Finbound-marketing-marathon-not-sprint%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Finbound-marketing-marathon-not-sprint%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Finbound-marketing-marathon-not-sprint%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. 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Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": 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Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization.", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.leanlabs.com/hs-search-results?term={search_term_string}" }, "query-input": "required name=search_term_string" } }, { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint", "url": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint", "name": "Inbound Marketing is a Marathon, Not a Sprint", "@type": "WebPage", "about": { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint#article" }, "isPartOf": { "@id": "https://www.leanlabs.com/#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint#breadcrumb" }, "inLanguage": "en-US", "description": "Inbound marketing takes consistent effort over several months before significant ROI appears. Learn how much time to invest and what results to expect from your inbound strategy.", "dateModified": "2026-06-09", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/blog", "name": "Blog", "@type": "ListItem", "position": 2 }, { "name": "Inbound Marketing is a Marathon, Not a Sprint", "@type": "ListItem", "position": 3 } ] }, { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint#article", "@type": "BlogPosting", "about": [ { "name": "Inbound Marketing", "@type": "Thing" }, { "name": "Content Marketing Strategy", "@type": "Thing" }, { "name": "Marketing ROI", "@type": "Thing" } ], "author": { "name": "Kevin Barber", "@type": "Person", "sameAs": [ "https://www.linkedin.com/in/thekevinbarber", "https://www.thekevinbarber.com/", "https://www.entities.org/entity/kevin-barber" ], "jobTitle": "Head of AI Growth" }, "headline": "Inbound Marketing is a Marathon, Not a Sprint", "keywords": "inbound marketing, content marketing, marketing ROI, blog strategy, lead generation, B2B marketing", "publisher": { "@id": "https://www.leanlabs.com/#organization", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject" }, "name": "Lean Labs", "@type": "Organization" }, "wordCount": 900, "inLanguage": "en-US", "description": "Inbound marketing takes consistent effort over several months before significant ROI appears. Learn how much time to invest and what results to expect from your inbound strategy.", "dateModified": "2022-06-16T18:53:23.006Z", "datePublished": "2014-06-19T20:34:00.000Z", "articleSection": "Inbound Marketing", "potentialAction": { "@type": "ReadAction", "target": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint" }, "mainEntityOfPage": { "@id": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint" }, "isAccessibleForFree": true } ], "@context": "https://schema.org" } { "@type": "BlogPosting", "@context": "https://schema.org", "articleBody": "All too often, we see businesses giving up on inbound marketing prematurely. Many grow frustrated with a lack of ROI after a few weeks and pull the plug. Let's get something straight, inbound marketing is not the get rich quick scheme of the marketing world. It takes consistent effort over several months before a significant ROI can be seen. The Inbound Marketing Mindset It all comes down to mindset - inbound takes a significant but manageable time commitment, but the rewards are considerable. Studies clearly show that the more you put in, the more you get out of it. Doing inbound marketing right takes several hours every week, and you probably won’t see decent returns for several months. Our advice is that you keep plugging away at it - smartly, of course. Inbound marketing thought leader Ann Handley recommends that even the smallest businesses devote 15 minutes per weekday to inbound marketing. According to Handley, we should all, at the very least, spend some time every day joining existing conversations, curating content and showing a personal side to the business. But let’s be honest - if you want significant business results, you need to invest a bit more time and/or money in a consistent manner. So how much is enough? 5 to 20 hours a week A solid inbound marketing campaign will have you spending 5 to 20 hours a week on creating and curating content. If you just want to test the waters and rarely publish original content, one to two hours per day is decent, but it will limit your results. On the other end of the spectrum, an experienced marketer working 4-5 hours every weekday on inbound marketing will likely see larger results much faster. Spend that time blogging, publishing ebooks, curating content and engaging on social media. A blog that represents your brand and is interesting to read will help drive traffic, build your audience, establish your authority and turn your occasional customers into loyal fans. Extensive participation in trending conversations happening on social media will create an emotional bond between prospects and your business. Showing the personal side of your brand makes it more likely buyers will choose you over the competition. Inbound marketing takes time Don’t expect results within too short a period of time. Even with a significant investment in marketing, you will likely have to wait months or even a year until you see a major upswing in traffic, leads and sales. The data shows that companies which publish new blog content once a week and generates content slowly can double its website traffic in 24 months. But a company that pushes out content more aggressively can expect much greater results. Of course, if you’re starting out with a high baseline, with thousands of visiters daily, then growth is likely to be less dramatic and rapid. And every situation is different - what works for one brand doesn’t necessarily work for all. A 2013 study (pdf file available here) from MIT MBA student Annie Hung tracked the extent to which using HubSpot’s tools enabled businesses to increase traffic and sales lead volume. Her results say it all. Here she correlates months spent emphasizing inbound with lead growth rates, broken down according to baseline lead volume prior to the study And here she correlates a commitment to inbound in the B2C and B2B sectors with growth in traffic as well as leads As you can see, the highest share of results across company types went to doubling the yield! Stay committed In order to be effective, inbound marketing takes hours and months. It’s a marathon, not a sprint. If you are willing to put in the time consistently over a long period, you will see awesome results. There aren’t any true shortcuts, but this type of commitment isn’t for everybody, so if faster results are important to you, you might want to consider hiring an expert service provider. If you adopt inbound with a marathon runner's mindset, you'll find victory at the finish. Your SEO will improve, so more potential customers will find you through search. Your audience and customer base will grow, allowing you to market to more people with email. Word-of-mouth referrals will start coming in. You’ll get more website traffic and ultimately more sales. Just don't stop short of the finish line.", "articleSection": ["ll-no-index"], "keywords": ["ll-no-index"], "author": [ { "@type": "Person", "name": "Jason Thomas", "url": "https://www.leanlabs.com/blog/author/jason-thomas" } ], "dateModified": "2026-07-22 09:16:39.000Z", "description": "All too often, we see businesses giving up on inbound marketing prematurely. Many grow frustrated with a lack of ROI after a few weeks and pull the plug. Let's get something straight, inbound marketing is not the get rich quick scheme of the marketing world. It takes consistent effort over several months before a significant ROI can be seen.", "headline": "Inbound Marketing is a Marathon, Not a Sprint", "image": [ { "@type": "ImageObject", "contentUrl": "http://www.lean-labs.com/hs-fs/hub/275827/file-1042036196-png/blog_post_imgs/shutterstock_png.png", "url": "http://www.lean-labs.com/hs-fs/hub/275827/file-1042036196-png/blog_post_imgs/shutterstock_png.png", "caption": "Inbound Marketing is a Marathon, Not a Sprint", "sourceOrganization": { "@type": "Organization", "name": "Lean Labs" }, "width": "600", "height": "315", "creditText": "Jason Thomas/Lean Labs", "dateCreated": "2014-06-19 04:34:00.000Z" } ], "thumbnailUrl": "http://www.lean-labs.com/hs-fs/hub/275827/file-1042036196-png/blog_post_imgs/shutterstock_png.png", "inLanguage": "en", "isPartOf": { "@type" : "Blog", "@id": "https://www.lean-labs.com/blog/", "name": "Lean Labs Blog", "publisher": { "@type": "Organization", "@id": "https://www.lean-labs.com", "name": "Lean Labs" } }, "mainEntityOfPage": { "@type": "WebPage", "@context": "https://schema.org", "url": "https://www.leanlabs.com/blog/inbound-marketing-marathon-not-sprint", "dateModified": "2026-07-22 09:16:39.000Z", "inLanguage": "en", "additionalType": "article_leaf", "publisher": { "@type": "Organization", "name": "Lean Labs", "@id": "https://www.lean-labs.com/#organization", "logo": "https://www.lean-labs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg", "url": "https://www.lean-labs.com/", "sameAs": [ "https://www.linkedin.com/company/lean-labs/", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://www.glassdoor.com/Reviews/Lean-Labs-Reviews-E3982766.htm", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs/", "https://x.com/leanlabs?lang=en", "https://rocketreach.co/lean-labs-profile_b5f5471df42d3400", "https://www.crunchbase.com/organization/lean-labs-eed8" ] }, "name": "Inbound Marketing is a Marathon, Not a Sprint", "headline": "Inbound Marketing is a Marathon, Not a Sprint", "description": "All too often, we see businesses giving up on inbound marketing prematurely. Many grow frustrated with a lack of ROI after a few weeks and pull the plug. Let's get something straight, inbound marketing is not the get rich quick scheme of the marketing world. 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